Business Operations Manager, Ads Sales

Finance and Business Planning is a highly mission-driven organization. Our mission is to enable Meta to plan, prioritize, and execute as effectively as possible. We take a uniquely long-term view of business problems. It is critical that we operate with an independent and objective perspective and can represent our point of view to our partners and executive stakeholders. We serve as financial advisers to our business partners and own shared business goals and results where appropriate. We strive to balance our responsibility to support business partners with our responsibility to serve the long-term mission and sustainability of Meta and act as stewards of the company's resources. This role requires strategic thinking, influencing stakeholders through written proposals, data-driven presentations, and cross-functional alignment, an analytical mindset, and a bias towards action. You will be challenged to understand and contribute to rapidly changing business models, drive collaboration across teams, develop recommendations on strategic investment decisions, craft annual and long-term plans, and partner with leaders to solve problems and achieve goals. In this role, you will take on significant responsibility, work directly with product and business leaders, and contribute to decisions that shape Meta's business strategy.
Business Operations Manager, Ads Sales Responsibilities
Develop a solid quantitative and qualitative understanding of Meta's Small and Medium Business Group go-to-market strategy
Provide financial leadership across company-wide planning cycles: long-range plan (LRP), annual budget, and half-year roadmapping
Develop nuanced ROI and impact frameworks across headcount, expenses, and other investments that will influence key decision makers to allocate resources more efficiently
Create and socialize data-driven narratives and influence outcomes and decisions at the executive level
Establish strategic partnerships with leaders of all levels and functions across various business functions
Help define and implement scalable financial processes to make us and our business partners more efficient

Minimum Qualifications:

9+ years of experience in business strategy, finance, analytics, consulting, or planning
BA/BS in a quantitative field (data science, computer science, economics, finance, etc.) or an equivalent degree/experience
Experience in data analytics, data visualization, and scenario-based analysis
Experience leading cross-functional projects with executive stakeholders

Preferred Qualifications:

Experience supporting advertising sales organizations, with familiarity in how small and medium-sized businesses engage with digital advertising platforms
Experience independently scoping and driving cross-functional initiatives from problem definition through to execution
Experience working in a complex, fast-paced environment or in a high-growth company
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
United States of America: $162,000/year to $229,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity:

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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