
Client Partner, FMCG and Disruptors, UK
About the role
Meta is seeking a customer-centric and relationship-focused Client Partner with an appetite for strategic planning, operational rigor, data-led decision making, and a proven track record of executing on ambitious sales goals with global partners.
The Client Partner for Meta's Global Business Group is a strategic and vision setting relationship owner with our top advertisers where trust is built on platform mastery, combined with a significant understanding of our client’s business. The role will focus on building key strategic external and internal cross-functional relationships, including marketing, analytics, engineering, and product. Success in this position will consist of driving revenue growth, developing executive client influence, planning and leading long term vision for our client’s success through a consultative sales approach, as well as experience thriving in an agile, team-focused, and data driven environment delivering against defined timelines by prioritizing work based on impact and stakeholder needs.
With a proven track record in brand & performance marketing and a solid understanding of each client's business, you'll develop growth plans & strategies that deliver long-term impact. This high-impact role is at the forefront of shaping and executing the partnership strategy to maximize incremental investment ROIs, accelerate innovation, and continuously elevate the client experience by implementing and streamlining processes and systems. As the trusted relationship owner, you will combine demonstrated platform expertise, a profound understanding of the industry, and a focus on incrementality-based decision making to build lasting trust and deliver value. You will serve as a business leader, driving strategic growth plans and fostering cross-functional collaboration across marketing operations, analytics, engineering, and product teams—both internally and with the client. Your extensive knowledge of performance media and proven business acumen will empower you to craft tailored growth strategies that create sustainable, long-term impact. If you thrive in a fast-paced, innovative environment and have proven a commitment to transforming the future of FMCG through this cutting-edge partnership, this is the role for you.
Client Partner, FMCG and Disruptors, UK Responsibilities
Strategic account planning to drive step-change investment growth across Meta’s surfaces
Analyze the client’s business, industry, competition, company priorities and marketing budget, define success metrics and set goals for joint partnership objectives
Responsible and accountable for driving revenue growth and strategic impact for one of Meta's largest FMCG and FMCG Disruptor clients
Develop and execute client-specific growth strategies with both short- and long-term impact, grounded in data-driven insights and in close collaboration with cross-functional teams and product teams
Build trusted relationships at the executive level, continuously positioning Meta as a strategic growth partner with a proven understanding of the FMCG vertical, as well as the client's business challenges and opportunities
Strategize, plan, and lead cross-functional collaboration to identify and implement scalable products and solutions that continuously improve advertisers' business outcomes and expand the partnership
Develop narratives and recommendations from custom analyses, and present findings to key decision-makers
Champion innovation and product adoption across Meta's solutions by leveraging new ad formats, AI-driven optimization tools, and early-stage product tests - working closely with product teams
Cultivate executive relationships externally as well as horizontal relationships both within and beyond core marketing teams both internally and externally
Identify and lead new business growth opportunities across regions
Manage complex workstreams end to end, and remain agile on client accounts
Serve as the escalation point for client-related issues, ensuring prompt and effective resolutions
Partner with solutions managers across various opportunity areas
Travel as needed
Minimum Qualifications:
10+ years of experience in brand building, digital marketing, or client-facing marketing and media strategy
5+ years of experience as a proven adviser influencing C-suite executives and clients
Analytical leadership with a track record of translating data into powerful, actionable strategies
Experience clearly communicating the progress of strategic initiatives to internal and external stakeholders, including the capacity to synthesize feedback and adjust plans accordingly
In-depth knowledge of the FMCG and disruptor-DTC industries, including brand building, full-funnel strategies, and key industry developments
Solid understanding of brand and media strategies, cross-media measurement models, and performance measurement frameworks
Proven track record in storytelling through data visualization, developing insight-based hypotheses and driving learning plans to build compelling business cases and influence key decisions
Exceptional communication and presentation skills, with the skill to craft compelling narratives
Understanding of Meta’s and digital media advertising solutions
Experience working cross-functionally with product teams to improve product features and functionalities
Experience of working with global brands and clients across the UK and EMEA
Experience from work with consumer retail businesses, experience from working with global fashion retail brands,
Solid understanding of the digital advertising landscape and solutions, complemented by solid knowledge of the Meta advertising product suite
Fluent in English, as the role requires communication with global partners and clients across the UK and EMEA
Preferred Qualifications:
Staying current with emerging AI technologies
Experience in brand building, brand marketing, digital marketing
Experience working with global FMCG brands and digital media/technology companies
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Success in this role demands consultative sales experience, demonstrated analytical capabilities, and the capacity to influence C-level stakeholders through data-driven insights and innovative solutions
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity:
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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