Brand Designer, Foundations - Instagram Brand Studio

Instagram Brand Studio shapes how Instagram expresses itself to the world — through brand systems, visual identity, campaign design, and creative tools that reach billions of people. As Brand Designer for Brand Foundations, you’lll own the strategic design and scaling of Instagram's visual identity system. You will define and evolve how our brand expresses itself — from typography and color to layout systems and multi-channel applications — ensuring coherence and craft across every surface Instagram touches. You'll lead the work of translating brand strategy into tangible, scalable design systems that product teams, marketing partners, and external collaborators can activate. You're a designer who thinks in systems but delivers in craft. You'll cover the full spectrum — from rapid concept sketches to polished final deliverables — and you'll bring creative ambition paired with pragmatic execution. This role requires demonstrated experience in brand/identity design at scale, combining creative direction with systematic design approaches.

• Brand Designer, Foundations
• Instagram Brand Studio Responsibilities
  Define and evolve Instagram's brand design system — typography, color, grid, layout, and visual language — ensuring coherence across product surfaces, marketing, and physical touchpoints
  Concept, design, and deliver brand experiences across digital and in-product applications
  Develop and maintain scalable identity platforms, templates, and Figma component libraries that enable consistent brand expression across teams
  Partner with product design, marketing, and engineering to translate business goals and brand narratives into high-craft design solutions
  Lead complex, ambiguous design projects from strategy through execution — scoping work, managing timelines, and delivering independently
  Present design strategy to cross-functional leadership, clearly articulating the rationale and influencing brand decisions at the organizational level
  Provide creative direction and mentorship to designers across the organization, championing design excellence and raising the quality bar
  Proactively identify systemic design challenges and develop scalable solutions that improve clarity, accessibility, and brand cohesion
  Be a hands-on designer, contributing directly to projects and modeling high-quality design thinking and execution for the team

Minimum Qualifications:

Demonstrated ability to lead cross-functional design initiatives and influence creative direction at an organizational level
A portfolio demonstrating expertise in visual identity systems, typographic design, layout, and multi-format brand applications
Experience defining and scaling design systems across large organizations with multiple product surfaces and brand touchpoints
Experience presenting design strategy to cross-functional leadership and articulating design rationale to align diverse stakeholders
Experience collaborating with engineering teams to implement brand systems in product
Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, In Design)
8+ years of experience in brand design, identity design, or communication design, with a focus on design systems and multi-channel execution

Preferred Qualifications:

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy review)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Knowledge of UX/UI design principles and how brand systems integrate with product design patterns
Motion design experience (After Effects, Cinema 4D) for extending brand systems into motion
Experience with creative coding, prototyping, or AI-assisted design workflows
Experience designing for global audiences across multiple languages and cultural contexts

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
United States of America: $149,000/year to $209,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity:

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Apply for this job
Take the first step toward a rewarding career at Meta.
Recruiters can view your conversations with AI. Using AI is optional and does not impact the outcome of your application process.
Learn more
about AI usage and settings.
Sign up
to ask follow-up questions