Brands and Product Communication (Van)

Task Description:

Branding communication:

• Product communication planning for Van
• Cross branding communications with HQ marketing team and strategic partners
• Work with creative agency to ensure effective design, production, quality assurance
• Serve as a creative storyteller to build the awareness of our value proposition and increase demand for our business through content creation

Product Communication Projects:

• Independently responsible for sub branding product line
• Constantly looking for innovative communication strategies
• Media landscape/competition analysis
• Press materials preparation
• Press fleet car management
• Coordination with internal parties to facilitate all processes
• Clearly brief agency on job tasks and develop execution plans
• Manage projects and report to line manager responsively
• Ensure optimal coverage and positive media feedback for each project

Press Event Planning and Execution:

• Define communication and media strategy for press event

• Implement and execute event as project manager

• Proof-read and approve all press materials

• On-site event management, must ensure flawless execution

• Work with internal parties and external vendors to make sure smooth run of the events

• Define and fabricate media messages to convince public on product advantages

• Carefully select media to attend events considering both cost-effectiveness and maximizing media voice

• Update and report to line manager in a timely manner

• Requires responsive and wise decision making ability

• Report development and follow-ups

• Media Strategy and Planning

• Contribute to strategic planning of media communication

• Draft yearly media communication plan

• Brief PR agency to work out a yearly retainer program

• Execute retainer project on yearly basis

• Report and update reporting manager on important issues

• Daily monitoring on industry news, and updating plans

• Monitor potential issues and effectively handle media crisis

• Constantly look out for media opportunities and long term partnership

• Skills –general skills, personality traits

• The ideal candidate is comfortable producing in varied environments can tackle multiple projects at once and is able to handle pressure while still producing high-quality work.

• Fluent in English speaking and writing

• Excellent in MS Office applications

• Functionality Skills – Process and technical skills

• Strong capability in product storytelling, translating technical features into user-relevant communication

• Deep understanding of digital and social media content (e.g. We Chat, Weibo, Redbook, short video platforms)

• Solid GTM and campaign orchestration capability, with an understanding of communication consistency across touchpoints

• Project management skills with ability to manage agencies and multiple parallel workstreams

• Good sensibility for visual and editorial content quality

• Experience and education

• University degree

• 5–8 years of experience in branding, content, product communication or related fields

• Experience in automotive, technology companies or media is strongly preferred

• Management and leadership skills

• Strong interpersonal and cross-functional collaboration skills

• Structured thinking with the ability to distill complex topics into clear communication

• Good judgement in balancing different stakeholder perspectives

• High level of ownership and accountability

• Solid presentation and communication skills