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Manager, Consumer Acquisition and Engagement, Product Marketing

Mastercard

Manager, Consumer Acquisition and Engagement, Product Marketing

Mastercard

São Paulo, Brazil

·

On-site

·

Full-time

·

1mo ago

Benefits & Perks

Comprehensive health benefits

Team offsites

Stock options

Competitive salary and bonus

Professional development

Equity

Learning

Required Skills

HubSpot

Marketo

Google Analytics

About Us

At Mastercard, we're powering economies and empowering people, building ​ a sustainable economy where everyone prospers.

Size: 10000+ employees
Industry: Consulting, Financial Services, Technology, Fintech

View Company Profile

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Manager, Consumer Acquisition and Engagement, Product Marketing

  • Manager
  • Consumer Acquisition and Engagement
  • Product Marketing

Overview:

Mastercard's Services organization is a key growth engine, delivering innovative solutions that help our customers thrive. By integrating proprietary data, cutting-edge technology, expert insights, and strategic expertise, Services play a critical role in driving Mastercard's differentiation and business growth. We work side by side with our clients as a key lever for them to growth their business with innovative and technological solutions.

Within the Services organization, Consumer Acquisition & Engagement places Mastercard at the heart of our customer's B2C and B2B Lifecycle Management strategy. We help our customers acquire, engage, and retain customers with end-to-end services and platforms solutions.

Role
The Consumer Acquisition & Engagement (CA&E) team focuses on products and solutions that address dynamic market needs. We are seeking a Product Marketing Manager lead for Brazil, to oversee sales enablement with innovative Marketing solutions, go-to-market strategies and the product strategy of key CA&E Marketing services and platforms, including Marketing, Loyalty and Personalization solutions.

Key Responsibilities:

Drive Growth: Lead the expansion of the CA&E business across Brazil by understanding the market needs to build a differentiated go to market strategy considering advance Digital Marketing, Loyalty and personalization solutions.

Market Intelligence: Analyze and understand competing solutions and market trends to position Mastercard's offerings effectively.

Enablement Materials: Produce compelling sales tools, training and resources for key stakeholders.

Tailored Product Narratives: Customize product messaging for diverse customer markets and segments depending on the needs.

Sales Support: Contribute to key client RFPs and other forms of customers commercial proposals.

Scalable GTM Strategies: Create 1-to-many strategies to expand the reach and relevance of existing products.

Al About You:

Extensive experience launching and scaling products in dynamic markets.
Strong business acumen and a track record of delivering innovative, customer-centric solutions
Demonstrated Leadership skills influencing high performance teams.
Proven Performance and Digital Marketing skills with knowledge in personalization and AI
Deep understanding of consumer, industry, and market trends.
Data driven mindset and analytical skills.
Creative problem solver with the ability to generate "out of the box" solutions and build alignment across diverse teams.
Growth-oriented and adaptable, thriving in fast-paced, rapidly evolving environments
International and matrixed organizational experience is highly desirable
Exceptional networking, communication, and storytelling skills, with a strong focus on results and urgency.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

  • Abide by Mastercard's security policies and practices;
  • Ensure the confidentiality and integrity of the information being accessed;
  • Report any suspected information security violation or breach, and
  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Email Address

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Client-provided location(s): São Paulo, Brazil

Job ID: Mastercard-22331_R-253164

Employment Type: OTHER

Posted: 2025-07-20T00:03:07
Apply on company site

Perks and Benefits

Health and Wellness

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Short-Term Disability
  • Long-Term Disability
  • FSA
  • FSA With Employer Contribution
  • HSA
  • HSA With Employer Contribution
  • Fitness Subsidies
  • On-Site Gym
  • Pet Insurance
  • Mental Health Benefits
  • Virtual Fitness Classes
  • Health Reimbursement Account

Parental Benefits

  • Birth Parent or Maternity Leave
  • Non-Birth Parent or Paternity Leave
  • Fertility Benefits
  • Adoption Assistance Program
  • Family Support Resources
  • On-site/Nearby Childcare
  • Adoption Leave

Work Flexibility

  • Flexible Work Hours
  • Remote Work Opportunities
  • Hybrid Work Opportunities

Office Life and Perks

  • Commuter Benefits Program
  • Casual Dress
  • Happy Hours
  • Snacks
  • Company Outings
  • On-Site Cafeteria
  • Holiday Events
  • Some Meals Provided

Vacation and Time Off

  • Paid Vacation
  • Paid Holidays
  • Personal/Sick Days
  • Leave of Absence
  • Volunteer Time Off

Financial and Retirement

  • 401(K) With Company Matching
  • Performance Bonus
  • Relocation Assistance
  • Financial Counseling
  • Stock Purchase Program
  • 401(K)
  • Company Equity

Professional Development

  • Tuition Reimbursement
  • Promote From Within
  • Mentor Program
  • Access to Online Courses
  • Lunch and Learns
  • Internship Program
  • Work Visa Sponsorship
  • Leadership Training Program
  • Associate or Rotational Training Program
  • Shadowing Opportunities

Diversity and Inclusion

Employee Resource Groups (ERG)

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About Mastercard

Mastercard

A financial network that processes payments between banks and cardholders

10,001+

Employees

Purchase

Headquarters

$360B

Valuation

Reviews

4.1

15 reviews

Work Life Balance

4.0

Compensation

3.5

Culture

3.5

Career

3.0

Management

3.0

65%

Recommend to a Friend

Pros

Good work-life balance reputation

Competitive compensation packages

Strong benefits and perks

Cons

Recent layoffs and job insecurity

Limited negotiation flexibility on salary

No RSUs for some positions

Salary Ranges

32 data points

Junior/L3

Director

Junior/L3 · Data Engineer

5 reports

$137,800

total / year

Base

$106,000

Stock

-

Bonus

-

$107,900

$166,918

Interview Experience

7 interviews

Difficulty

3.3

/ 5

Duration

14-28 weeks

Offer Rate

29%

Experience

Positive 0%

Neutral 86%

Negative 14%

Interview Process

1

Application Review

2

Recruiter Screen

3

Technical Interview

4

Behavioral Interview

5

Final Round/Super Day

6

Offer Decision

Common Questions

Coding/Algorithm

Technical Knowledge

Behavioral/STAR

System Design

Past Experience