Job Description: Salsify Activation Lead for Americas | hybrid | Guararema

The Salsify Activation Lead for Americas is responsible for aligning business priorities with the activation roadmap, understanding key retailer needs, and ensuring consistency with global strategy. This role plays a key part in scaling PXM capabilities, particularly Product Information Management (PIM), by supporting markets in effectively utilizing platforms to enhance digital product content and performance.

Working closely with Marketing, Digital Commerce, and Technology teams, the Salsify Activation Lead ensures end-to-end execution of digital content initiatives, focusing on delivering measurable business value, improving data quality, and increasing operational efficiency.

Acting as a bridge between the global team and regional markets, this role helps translate global strategies into practical, market-level execution, ensuring alignment, adoption, and continuous improvement.

Similar roles exist for the Europe and Asia Pacific regions, enabling a consistent global approach.

Key Responsibilities:

The Regional Salsify Activation Lead will be responsible for product growth and maturity, and future market activations:

• Engage directly with local Marketing, Master data and Digital Commerce teams to deploy and scale PXM capabilities (Salsify), ensuring each market successfully adopts and utilizes the platform.

• Own end-to-end delivery and adoption, take full accountability from initial requirements gathering through deployment, user adoption, and continuous improvement, ensuring solutions deliver measurable business value.

• Bring strong PIM (Product Information Management) expertise, understand product data structures, data modeling, and content requirements. Guide markets best practices for data quality, governance, and completeness, while recognizing that data ownership sits with the business.

• Translate business needs into actionable delivery, work closely with stakeholders to define requirements and convert them into clear user stories, contributing to and shaping the global backlog using design thinking principles, while ensuring value-focused prioritization aligned with global KPIs and business targets.

• Drive alignment between global and regional teams. Act as the key connector between global product teams and regional markets, ensuring strategies are effectively implemented while capturing local needs and feedback

• Lead change management and adoption, map business processes, identify gaps, and support markets through change, ensuring users understand not just how to use the tools, but why they matter

• Operate within a complex ecosystem, collaborate with strategic vendors and internal technology teams to deliver integrated solutions across multiple platforms.

• Proactively identify and resolve issues, recognize risks, dependencies, and gaps early (e.g., unclear requirements, missing data, misaligned responsibilities) and drive resolution through structured problem-solving

• Work effectively in a global, distributed environment, collaborate across time zones, bringing clarity, structure, and strong communication.

• Demonstrate a user-centric mindset. Continuously engage with end users to improve tools, processes, and overall experience, ensuring solutions are practical and scalable.

Experience and Professional Qualifications:

• Minimum of 3 years of experience with Salsify

• Strong functional expertise in PIM/PXM with the ability to lead market activations end-to-end

• Experience with additional PIM/PXM solutions

• Knowledge about Product Management

• Experience with Data Analytics

• Leadership profile

• Planning and Organizing

• Stakeholder Management

• Process Mapping & Optimization

Nice to Have / Additional Skills:

• Experience with additional PIM/PXM solutions

• GDSN, Digital Shelf Analytics knowledge

• Change Management methodologies

• Scrum Master, with knowledge of Agile frameworks

• Product Development & Activation

• Digital Marketing principles and Mar Tech ecosystems

• Automation and AI experience/mindset

• Work in a global multinational company

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