Mars
Mars

Global Portfolio & Activation Lead (H/F/X)

RoleProduct Marketing
LevelLead
Location3 Locations
WorkOn-site
TypeFull-time
Posted2 months ago
Apply now

About the role

Job Description: Global Portfolio & Activation Lead (H/F/X)Segment : Royal Canin Type de contrat : CDILocalisation : Aimargues, France

What are we looking for ?Experience requirements:

  • 6+ years in Sales, Sales Ops, Trade/Brand/Category Marketing or Innovation roles, with a proven track record in launches and in-market activation.
  • Proven delivery of complex cross-functional projects with multiple stakeholders.
  • Strong influencing and stakeholder management skills, including with senior leaders, without direct authority.
  • Ability to convert strategy into execution - playbooks, toolkits, training, and adoption.
  • Strong commercial and analytical thinking - builds simple business cases, defines KPIs, and makes trade-offs.
  • Fluent English with excellent written and verbal communication.

Desirable experience:

  • Strong understanding of Royal Canin business model and pet professional recommendation dynamics.
  • Experience in PRO ecosystems (breeders, shelters, other professionals) or adjacent professional channels (Vet, Pharmacy, B2B).
  • Exposure to digital marketing, CRM, lifecycle journeys, content, and performance marketing.
  • Experience with product management / R&D intake, and stage-gate innovation governance.

Critical capabilities

  • Balances Stakeholders - Aligns diverse stakeholders and secures decisions that protect PRO channel priorities.
  • Plans and Aligns - Builds clear activation plans with milestones and contingencies, and drives delivery to readiness and adoption.
  • Ensures Accountability - Owns end-to-end delivery, clarifies roles, and follows through until closure.
  • Decision Quality - Makes timely, sound calls with sufficient data, even amid uncertainty.
  • Nimble Learning - Runs rapid test-and-learn, updating playbooks and activation based on performance and field feedback.

What would be your key responsibilities?

  • Define and drive the global PRO portfolio and activation strategy, with clear choices, prioritisation, and a strong growth focus.
  • Translate portfolio and innovation priorities into market-ready activation roadmaps, playbooks, toolkits, training, and launch assets.
  • Lead cross-functional activation projects with Innovation, R&D, CMI, Brand, Corporate Affairs, Regions, Markets, Sales, Legal, and external agencies.
  • Build insight-led business cases using market, category, competitor, customer, and PRO ecosystem data.
  • Partner with regions and key markets to scale global priorities, capture local learnings, and improve activation performance.
  • Influence senior stakeholders, secure alignment, clarify ownership, and ensure on-time delivery from strategy to execution.

What can you expect from Mars?

  • Global Impact:

Work at the heart of Royal Canin's international HQ, a unique campus housing 800+ associates, two laboratories, and our flagship factory.

  • Innovation Culture:

Join a team that is actively moving toward "Second Brain" AI integration and cutting-edge longitudinal research.

  • Career Growth:

Access world-class development through Mars University and opportunities for cross-functional moves within the global Mars Petcare ecosystem.

  • Purpose-Driven Work:

Every day, you will contribute to our mission: A Better World for Pets.

  • Competitive Package:

Industry-leading salary, benefits, and company bonus.

#mars #royalcanin #bettertogehter

Required skills

Go-to-market strategy

Launch management

Stakeholder management

Commercial analysis

Activation planning

Training enablement

About Mars

3 Locations

Headquarters