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트렌딩 기업

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채용Mars

品牌传播经理

Mars

品牌传播经理

Mars

CHN-Shanghai-Shanghai

·

On-site

·

Full-time

·

2w ago

Job Description:

工作职责:

  • 品牌策略制定:基于品牌长期价值与产品策略,制定年度品牌传播策略,规划全年3-4档核心品牌战役,明确每档战役的目标;
  • 全案策划与落地 结合品牌策略与产品卖点,策划战役核心创意,制作全渠道传播素材,确保创意与宠物主情感需求深度绑定;
  • 整合内外部资源构建传播矩阵,包括但不限于:平台IP联动(如天猫超级品牌日)、跨界合作、渠道协同,输出完整传播方案;
  • 核心传播落地:主导核心渠道投放(平台资源包、户外广告等);
  • 策划战役配套线下体验,联动CRM沉淀用户至私域;
  • 确保Social、CRM、电商内容统一调性,形成全渠道“认知-兴趣-转化”闭环;
  • 效果复盘与策略迭代:监测战役全链路数据,输出复盘报告,提炼可复用经验,优化后续战役策略。

任职要求:

  • 本科及以上学历,市场营销、传媒等相关专业优先;
  • 4年以上品牌营销经验,深耕品牌建设、整合传播领域,有全年品牌战役策划落地全流程经验;
  • 主导过电商大促IP合作,熟悉平台规则与资源置换逻辑;
  • 数据驱动能力:能通过数据工具分析用户画像、竞品动态、传播效果,基于数据产出策略优化方案;
  • 沟通与协同:强跨部门及外部沟通能力,能推动复杂资源整合与共识达成;
  • 宠物行业热情与养宠经验:宠物爱好者,有实际养宠经历,对宠物行为、养护知识、宠物主情感需求有深刻理解,能将个人经验转化为真实打动人的内容。
  • What can you expect from Mars?
    Work with diverse and talented Associates, all guided by the Five Principles.
    Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
    A strong focus on learning and development support from day one, including access to our in-house Mars University.
    An industry competitive salary and benefits package, including company bonus.

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모의 지원자 수

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Mars 소개

Mars

Mars

Bootstrapped

Mars is a global manufacturer of confectionery, pet food, and other food products, known for brands like M&M's, Snickers, and Pedigree.

10,001+

직원 수

McLean

본사 위치

$50B

기업 가치

리뷰

3.8

10개 리뷰

워라밸

2.8

보상

3.5

문화

3.7

커리어

3.8

경영진

3.2

65%

친구에게 추천

장점

Training and development opportunities

Supportive management and team culture

Professional growth opportunities

단점

Heavy workload and overtime expectations

High-pressure and stressful environment

Limited advancement opportunities

연봉 정보

413개 데이터

Junior/L3

Mid/L4

Senior/L5

Junior/L3 · Associate Brand Manager

32개 리포트

$123,886

총 연봉

기본급

$112,030

주식

-

보너스

$11,856

$88,456

$175,543

면접 경험

2개 면접

난이도

3.5

/ 5

소요 기간

14-28주

면접 과정

1

Application Review

2

Recruiter Screen

3

Technical Phone Screen

4

Onsite/Virtual Interviews

5

Final Interview

6

Offer

자주 나오는 질문

Technical Knowledge

Coding/Algorithm

Behavioral/STAR

Past Experience

Culture Fit