who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Marketing Activations Team sits under the Marketing Technology and Brand department. The department owns the platforms, data pipelines, and systems that power lululemon’s global marketing capabilities across digital, lifecycle, personalization, measurement, and experimentation. This team sits at the intersection of customer experience, data, and growth, enabling scalable, compliant, and insight-driven engagement across regions and channels.

As the Global Marketing Activations Technology Manager, you will play a key role in scaling our customer data platform (CDP) to enable guest-centric experiences across email, push, SMS, and paid social channels.

core responsibilities

• Partner with business stakeholders to define and execute the post‑migration Hightouch (CDP) roadmap across all regions
• Collaborate with business partners to plan and deliver email, push, and SMS roadmap initiatives globally
• Manage Data Engineers, Application Engineers for Salesforce Marketing Cloud and Hightouch, and QAs to collaborate with business partners and external vendors setting
• Ensure the right skills are applied to the right problems by providing empathetic coaching, technical mentorship, skills development, and career path leadership.
• Drive the delivery of software that meets business and technical requirements and is resilient, observable, performant, secure, and maintainable.
• Lead the resolution of production incidents and platform issues in alignment with incident, problem, and change management standards, ensuring operational excellence and stability. Conduct RCA analysis and present to senior stakeholders.
• Build strong partnerships with stakeholders across global markets to drive alignment, transparency, and execution across business and technology teams
• Track and manage application subscription(s) to ensure we do not incur overages
• Own vendor/partner strategy; negotiate and optimize total cost of ownership with Procurement and Finance without sacrificing capability.
• Anticipate future needs and constraints, proactively addressing technical debt, scale limits, and integration complexity before they become blockers.

qualifications

• 10+ years in application/platform/enterprise technology
• 4+ years in managing an engineering team, developing high-performing engineering leaders and inclusive teams; effective at hiring, coaching, and performance management.
• Hands-on familiarity with modern Mar Tech stacks (e.g., Salesforce Marketing Cloud, Validity, Hightouch, Azure, Databricks, Snowflake).
• Bachelor’s degree in Computer Science/Engineering or equivalent practical experience

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Additional Notes

Authorization to work in Canada is required for this role.

**Compensation and Benefits Package **

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $131,100-$172,100  annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. lululemon reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.