Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

COMPANY OVERVIEW

Merch Traffic is a leading music merchandising company within the Live Nation family, partnering with top-tier artists to create iconic merchandise offerings across our major lines of business, from touring to retail to online sales. As part of Live Nation Entertainment, the global leader in live entertainment, Merch Traffic supports creative merchandising strategies that bring fans closer to the artists they love.

THE ROLE

The Director of Ecommerce is responsible for driving the strategic growth and operational success of direct-to-consumer Shopify stores for music artists and entertainment brands. This role leads a team of US-based E-Commerce Store Managers and works cross-functionally with Marketing, Production, Finance, Creative and Fulfillment partners to deliver high-performing online stores that align with each artist’s creative vision and commercial goals.

The Director combines program management capability with deep ecommerce expertise to ensure successful campaign execution across album releases, touring cycles, seasonal initiatives, and fan-focused product launches. This role provides leadership across merchandising strategy, digital marketing coordination, operational planning, and platform optimization, ensuring seamless execution across multiple stakeholders and global markets.

WHAT THIS ROLE WILL DOTeam Leadership & Cross-Functional Program Management

• Lead and develop a team of US-based Ecommerce Store Managers responsible for the day-to-day management of artist stores.

• Provide clear direction, prioritization, and workflow structure to support successful execution of ecommerce initiatives across multiple artists and campaigns.

• Partner closely with the Ecommerce Operations Manager, the Production team, and fulfillment partners to ensure alignment across product availability, ordering workflows, inventory planning, and customer experience.

• Partner with Ecommerce Operations to establish scalable processes that improve coordination across marketing, merchandising, operations, and supply chain functions.

• Act as a key point of contact for internal stakeholders including Finance, A&R, Production, Marketing, and Artist Management teams

DTC Merchandising Strategy & Store Performance

• With oversight from the VP, Ecommerce and support from Marketing, work with store managers to implement merchandising strategy across Shopify stores to drive revenue growth, conversion optimization, and customer engagement.

• Guide store managers in the development of product assortments in collaboration with Licensee, Tour, Wholesale, and internal product teams.

• Oversee the store manager’s development of seasonal and campaign-based merchandising strategies aligned to album cycles, touring schedules, anniversaries, holiday, and key retail moments.

• Ensure stores reflect artist brand positioning and creative direction while maximizing commercial performance through PDP and SEO optimization.

• The Director may manage up to five Ecommerce stores, depending on need.

Marketing & Campaign Coordination

• Support the store manager’s collaboration with Marketing on cross-functional planning and execution of ecommerce campaigns across email, SMS, paid media, social, and onsite channels, as well as subscriber acquisition and retention strategies.

• Ensure ecommerce timelines align with broader artist marketing plans, release schedules, and promotional windows.

• Support creation of marketing briefs, asset needs, and campaign calendars that enable artist team approvals and efficient execution.

• Use performance insights to optimize promotional strategies and improve results across channels.

Platform Optimization & Technology

• Demonstrate strong understanding of Shopify store architecture across both front-end user experience and back-end configuration, including themes, navigation structure, product set up, integrations, analytics tracking, and app ecosystem.

• Provide guidance and oversight to internal teams or external designers and developers to ensure stores are launched efficiently and aligned with brand, marketing, and operational requirements.

• Evaluate and implement ecommerce tools, integrations, and technologies that enhance functionality and operational efficiency.

• Maintain awareness of ecommerce trends, fan behavior insights, compliance requirements, and industry best practices

Operations, Inventory & Fulfillment Alignment

• Partner with Ecommerce Operations Manager, A&R, the Production team, and fulfillment providers to ensure strong coordination across product ordering, inventory availability, and delivery timelines.

• Support development of improved workflows related to product ordering, invoicing, and inventory planning.

• Collaborate with warehouse partners to ensure accurate receiving, stock availability, and customer satisfaction.

• Ensure global stores are maintained in partnership with international teams.

• Manage oversight of store and product launch protocol in partnership with the E-Commerce Operations Manager.

• Review and support global chart reporting during critical album release weeks.

• Attend weekly calls with fulfillment teams and third-party partners.

• Support automated reporting with fulfillment centers and Looker/Glew.

• Support invoice review and submission for ecommerce-related accounting efforts.

Financial Planning & Performance Management

• Support forecasting and budget planning for ecommerce initiatives.

• Work with VP, Ecommerce and store managers to evaluate performance, identify revenue opportunities, and improve profitability.

• Monitor KPIs including conversion rate, AOV, revenue growth, campaign performance, and customer acquisition metrics.

WHAT THIS PERSON WILL BRING

• 7+ years ecommerce experience, preferably in music, entertainment, fashion, or direct-to-consumer retail.

• Strong Shopify expertise and understanding of ecommerce ecosystems, tools, and integrations.

• HTML, CSS, Liquid, Photoshop, UX knowledge / experience.

• Demonstrated ability to manage and develop teams in a fast-paced environment.

• Strong marketing and project management capabilities, including experience coordinating complex campaigns across multiple stakeholders.

• Experience collaborating cross-functionally with marketing, product development, operations, and fulfillment teams.

• Strong understanding of merchandising strategy, customer behavior, and conversion optimization.

• Ability to manage multiple priorities and meet deadlines in a dynamic environment.

• Strong communication skills with the ability to work effectively with artists, management teams, and internal stakeholders.

• Data-driven mindset with ability to interpret performance metrics and translate insights into action.

• Proficiency in Microsoft Office applications, Asana, Klaviyo, preferred.

• Experience working with global ecommerce stores and fulfillment partners is a plus.

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH:

Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

• YOURSELF:

Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

• WEALTH:

401(k) program with company match, stock reimbursement program

• FAMILY:

New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

• CAREER:

Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

• OTHERS:

Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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The expected compensation for this position is:

$108,000.00 USD - $135,000.00 USD

*** Pay is based on a number of factors including market location, qualifications, skills, and experience.*

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.