Amazon SEO manager - Professional Products Division

ARE YOU A MASTER OF AMAZON'S ALGORITHMS, WITH A PASSION FOR DRIVING DIGITAL VISIBILITY AND SALES? DO YOU DREAM IN KEYWORDS AND LIVE FOR ORGANIC RANKINGS? HERE AT L'ORÉAL, WE'RE NOT JUST CRAFTING BEAUTY; WE'RE REDEFINING HOW MILLIONS DISCOVER AND LOVE OUR ICONIC BRANDS ONLINE. IF YOU'RE READY TO MAKE A SIGNIFICANT IMPACT ON ONE OF THE WORLD'S LARGEST E-COMMERCE PLATFORMS AND SHAPE THE FUTURE OF BEAUTY IN THE UK, THEN THIS COULD BE YOUR NEXT BRILLIANT CAREER MOVE. COME JOIN US AND HELP US "CREATE BEAUTY THAT MOVES THE WORLD."

A DAY IN THE LIFE

As our Amazon SEO Manager, you’ll be at the heart of our digital strategy, working dynamically within our innovative L'Oréal UK team. Each day will bring new challenges and opportunities to elevate our brands across Amazon. You'll be a key player, collaborating closely with our vibrant sales, marketing, and media teams, refining cutting-edge strategies, and leveraging advanced tools to ensure our products shine brightly on the digital shelf.

Picture this:

• Strategising & Innovating: You'll kick off by diving deep into data, developing and refining sophisticated Amazon SEO strategies that seamlessly integrate with our broader sales and marketing objectives.
• Optimising for Impact: A significant part of your day will involve owning and optimising our ASINs using Amazon Tech's Opportunity Finder, ensuring maximum traffic and conversion rates for our diverse portfolio of products.
• Content Excellence: You'll be the bridge between our brands and content agencies, managing feedback loops and ensuring our Amazon-specific content deliverables are not just good, but exceptional and highly engaging.
• Brand Store Wizardry: You'll craft and meticulously optimise our brand stores and product listings (CPLs), creating immersive shopping experiences that captivate our customers.
• Agency Collaboration: You'll align closely with our search activation agencies, driving organic Share of Voice (SOV) and staying ahead of the curve in a fast-paced environment.
• Analytical Prowess: Using powerful tools like Amazon Tech and Pac Vue, you'll analyse performance and develop astute SEO strategies that perfectly complement our paid campaigns, significantly boosting our overall visibility.
• Testing & Learning: Expect to conduct insightful A/B tests to pinpoint content relevancy, diligently sharing best practices across the organisation to foster continuous improvement.
• Customer Insights: You'll monitor review ratings on key product lines, transforming customer feedback into actionable insights for improvement and product development.
• Cross-Functional Synergy: You'll partner with our Media and Trading teams, contributing your expertise to define overarching macro strategies that drive business growth.

WHO YOU ARE:

You are a proactive, strategic thinker with a proven track record in Amazon SEO. You thrive in a dynamic, fast-paced environment and possess a genuine passion for digital marketing and the beauty industry. You'll be an ideal fit if you have:

• Content Development Expertise: Demonstrated experience in creating and optimising high-quality, engaging content with a keen eye for SEO best practices.
• SEO Mastery: A deep, comprehensive understanding of keyword research, on-page optimisation, and content management specific to the Amazon platform.
• Digital Performance Marketing Skills: Hands-on experience in planning, executing, and optimising successful digital campaigns.
• Proficiency in SEO Tools: A strong command of industry-standard tools such as Search Frequency Report, Pac Vue, and Amazon AMS/Vendor Central.
• Strong Communication Skills: An ability to influence, persuade, and build robust relationships across all levels of a complex organisation.
• Solution-Oriented Mindset: A proactive approach to problem-solving, coupled with the resilience to thrive in ambiguous and rapidly evolving situations.
• Change Management Experience: Proven capability to effectively manage and navigate change during periods of significant growth and transformation.

WHAT WE OFFER

• Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
• Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, Cera Ve, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
• Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty, where diversity and purpose come together to create meaningful impact.

In the Professional Products Division, our mission is to be the partner of choice for the professional hair industry. Inspiring stylists and creating desirability amongst consumers with meaningful brands. We’re the founding Division for the L’Oréal group, with a rich history over 110 years. The 8-brand portfolio includes the likes of L’Oréal Professionnel, Kérastase, Redken and Matrix and the division is universally known for exclusively supplying salons and other professional customers with the most advanced technologies in hair and beauty products.

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal. We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.

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