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Permanent

Tokyo

Digital Marketing

Full

• Time

22-Jan-2026

Key Job Accountabilities

• Develop the O+O global loyalty strategy for the brand and ensure adoption by markets – focus on China and Japan
• Develop creative concepts for loyalty moments across the year: Member’s Day, VIP Day, Birthday – and ensure rollout and performance tracking with markets
• Collaborate with creative agencies, based in Asia/Europe to develop new content associated to these moments
• Provide regular reporting and extract relevant insights, based on the CRM data, to fuel the brand top management and product development teams
• Ensure brand expression, elevation and consistency across loyalty touchpoints and markets
• Lead the development of innovative loyalty projects for the brand (AI, gamification), to stand out and express shu uemura’s makeup artistry
• Collaborate with global (Paris based) and North Asia (Shanghai based) teams to align on strategic priorities in CRM and Loyalty for our brand

Must have aspects

• Expertise in CRM and/or consumer data analytics, both offline and online
• Deep understanding of how brands develop and nurture customer experience in the luxury sector
• Project management – ability to manage multiple projects with multiple stakeholders, simultaneously
• Collaboration – ability to work with multiple internal and external stakeholders to align on priorities and circulate information
• Influence – ability to drive agenda within the global DMI and towards Zone and local business partners
• Creative sensibility to beauty, aesthetics and their expression on digital touchpoints
• Cultural adaptation – ability to work across multiple cultural contexts, both in Asia and with Paris headquarters

Preferred qualification

• 4+ years of experience in the field of CRM and loyalty
• Luxury/Premium industries or strong interest for beauty
• Understanding of the North Asian consumers (China, Japan) and consumption habits
• Experience in content creation is a plus
• Strong attention to details and analytical skills
• Capacity to manage interpersonal relationships, with good communication skills
• Business-level English / Knowledge of Mandarin or Japanese is a plus
• Proficiency on Excel and Powerpoint / Figma is a plus

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