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Fix Term

Ho Chi Minh City

Ho Chi Minh City

Marketing

Full

• Time

07-Jan-2026

KEY JOB ACCOUTABILITIES:

Accountable for the Growth of professional hair brand in Vietnam – which is no.1 market in Asean, and priority no.1

Define and steer the country strategy, priorities for this brand in consistent with the international brand positioning and the Asean strategic frame to contribute to continued growth for the brand and the consumer relationship.

• Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue)

• Manage the collection and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the country’s needs

• Implement new launches and marketing mix strategies (IMC/360/Digital/Advocacy/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines

Closely working with commercial and trade marketing to develop strategic customized brand for key retailers. Ensuring right consumer/shopper engagement plans, pricing & promo strategy:

• Setting the overall activation strategy & 360 Plan for online retailers (media, activation, promo…)
• Collaborating with the commercial team and OBMs on promo plan & catalogue to drive consistent YOY growth
• Analyzing activation ROI and implement learnings
• Knowing the shopper inside out and providing that info eg Retailer data to the rest of the team
• Driving shopper and retailer differentiation with commercial and trade marketing
• Manage local relationships with agencies and distributors and owning the local social media channels

REQUIREMENTS:

• At least 5 years in relevant position. Prefer experience in Beauty, FMCG especially haircare.

• Strong skill and mindset of brand building

• Strong background in product management, marketing fundamental

• Strong analysis skill, good presentation, and communication skills (with internal and external partners)

• Driving attitude and demonstrates entrepreneurship.

• Good sense of luxury beauty

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