Senior CRM & DTC Manager

We are seeking a highly motivated and experienced Senior CRM & DTC Manager to join our dynamic marketing team within the L'Oréal Dermatological Beauty Division, working across our four brands: La Roche-Posay, Skin Ceuticals, Cera Ve, and Vichy. This highly strategic role is crucial in driving Market Share by leading a team of 3 to drive a best-in-class DTC strategy, and utilising 1P Data for hyper-personalised and effective owned and paid journeys. The ideal candidate will be a strategic thinker with an extremely analytical mindset, confident in developing and driving strategy and communicating effectively with other senior stakeholders. You will be a leader within the Chief Digital Office (CDO) team, and leading a tribe including CRM Manager, Assistant DTC Manager and CRM Executive, reporting directly to the Chief Digital Officer.

You Will

As the Senior DTC & Data Manager, you will be a pivotal leader within the CDO (Chief Digital Office) Leadership Team. You are responsible for defining and executing the strategic roadmap for our Direct-to-Consumer (DTC) ecosystems, editorial platforms, and the 1P data strategy for the division.

You will lead a high-performing team to accelerate digital growth for two major DTC brands (Skin Ceuticals & La Roche-Posay), drive 1P data excellence, and pioneer innovative B2B2C journeys for healthcare professionals. This role requires a blend of commercial acumen, data-driven precision, and stakeholder management at a senior level.

A DAY IN THE LIFE

Strategic Leadership & Stakeholder Management:

• Own the strategic frame for DTC and Data Activation reporting directly to the Chief Digital Officer and presenting performance updates to senior stakeholders.
• Sit on the CDO Leadership Team, contributing to the broader digital transformation of the UK Dermatological Beauty landscape.
• Line manage and develop a team of three, ensuring excellence in execution across CRM and DTC operations.

DTC & Editorial Excellence:

• Performance Accountability: Alongside the Commercial Lead, drive the P&L and Revenue growth for our flagship DTC sites Skin Ceuticals & La Roche-Posay, with a particular ambition to more than double Skin Ceuticals DTC growth in the next 3 years.
• Retention & Loyalty: Improve Retention Rates, while increasing Customer Lifetime Value (CLTV) by 7-8% across both brands.
• Content Strategy: Oversee two editorial websites to ensure they serve as high-converting top-of-funnel assets.

1. 1P Data Strategy & Media Activation

• Database Growth: Lead the strategy to hit 18% UK penetration through aggressive acquisition and proactive anonymisation mitigation
• Advanced Activation: In close partnership with the Media tribe, pivot from traditional owned-channel CRM to 1P-driven media activation, aiming for 30% of total media spend to be powered by 1P data
• Insight-Led Campaigns: Deliver 3x AMC (Amazon Marketing Cloud) insight-driven campaigns and 2x 2P CRM (Retailer-focused) campaigns to drive value beyond our owned platforms.

Healthcare Professionals B2B & Innovation

• Medical Strategy: Partner with the Medical team to pioneer digital journeys for Healthcare Professionals (HCPs).
• Drive penetration of 15% of UK GPs through strategic Performance Media and CR initiatives.
• Innovation Pilot: Act as the UK LDB testbed for 3P initiatives
• Hyper-personalisation: In partnership with the Media Tribe, onboard and lead the pilot for a new vendor focused on cross-channel skin pathology hyper-personalisation.

Technical & Professional Competencies:

• Data Visionary: Deep understanding of 1P data, and the post-cookie landscape
• Commercial Mindset: Proven track record of driving Traffic/CVR/AOV
• Strategic Influencer: Ability to simplify complex data topics for senior stakeholders
• Agile Leader: Experience managing and upskilling a multi-layered team
• Collaborative: Ability to work cross-functionally with Brand, Medical, Media, Content, Regional & Global team.

YOU HAVE

• Proven experience in a data focused role, preferably within the beauty, retail, or consumer goods industry.
• Experience with direct line management
• Demonstrably data-driven in approach, with an ability to leverage insights for optimization and decision-making.
• Proficiency in data analysis and reporting, coupled with the confidence to use data to tell compelling stories and influence stakeholders.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams, including media, commercial, and technical stakeholders.
• Proactive, results-oriented, and able to thrive in a fast-paced, dynamic environment.

WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, Cera Ve, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

Being part of the L’Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.’ As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, Cera Ve, Skin Ceuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years.

HOW WE RECRUIT

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.

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