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Permanent

BANGKOK

Bangkok

Retail

Full

• Time

23-Feb-2026

About the job

Who are we? At L’Oréal, there is never a dull day, the beauty lies in the freedom to go beyond with our empowering entrepreneurial culture. We take pride in developing young talents who have the passion and ambition to make an impact in the beauty industry.

Join us on our mission to create the beauty that moves the world.

Being part of L'Oréal, “Talent” is the core of our business. L'Oréal group’s success is built upon the collaboration of brilliant minds.

MISSION
Drive omni-channel business development (in-store and online) by providing expert makeup services and personalized consultations, building strong client relationships, and embodying the brand’s image and values.

SKILLS

• Adapted Communication
• Beauty Services Activation
• Brand Incarnation
• Consumer Lifetime Planning
• Consumer Needs Anticipation
• Cooperation
• Cross-Cultural Agility
• Engaging Selling to End Consumers
• Expertise-Based Trust Building
• Make-Up
• Professional Beauty Techniques
• Public Speaking
• Retail Tools Management
• Storytelling
• Social Media Trends Activation

KEY JOB ACCOUNTABILITIES DEVELOP MAKEUP BUSINESS THROUGH SALES, SERVICES & EVENTS:

• Act as a true Brand Ambassador and role model (Grooming, Attitude, Tone of Voice), consistently demonstrating the brand’s values and commitments (causes, sustainability, etc.).
• Provide expert makeup consultations and applications to create memorable customer experiences, leveraging beauty tech tools and storytelling.
• Maximize consultation bookings to enhance customer engagement and loyalty.
• Generate sales and achieve targets by applying the brand’s selling methodology and maximizing selling opportunities through link-selling and cross-selling.
• Foster strong client relationships and long-term customer loyalty, offering VIP services through CRM tools and dedicated one-to-one consultations.
• Represent the brand(s) at local events (store activations, PR events, masterclasses)

ACT AS A PROFICIENT BEAUTY ADVISOR AND SUPPORT THE STORE MANAGER AND DEPUTY STORE MANAGER:

• Ensure the proper monitoring and upkeep of Beauty Advisors’ and Omni Beauty Advisors’ on-counter image.
• Coach Beauty Advisors on makeup expertise and best practices.
• Master store tools (e.g., Cash Register, Time Management, Clienteling) and Beauty Tech tools (e.g., Diagnostics).
• Capture and analyze customer data both qualitatively and quantitatively for loyalty purposes, ensuring compliance with applicable data regulations.
• Handle customer objections and inquiries effectively and professionally.
• Manage Chat and Shop order processes.
• Stay updated on beauty trends, competition, and makeup innovations.
• Continuously upskill to adapt to the evolving luxury, beauty, and retail business landscape.

ADVISE AND SELL ONLINE (IF APPLICABLE):

• Engage in conversational commerce, selling and consulting online via chat applications, following brand guidelines and tone of voice.
• Prepare, promote, and participate in live streaming and live shopping events (if applicable and aligned with brand strategy).
• Represent the brand as an influencer on social media (if applicable and aligned with brand strategy)
• Utilize online tools such as video consultations and chat applications

Why us?

We will support you through a tailor-made learning & development journey where you will receive constant career advice to empower you to navigate through and reach the Senior Leadership role of your dreams. Progressive leadership track – opportunities for growth & development.

Apply now

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