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Permanent

Istanbul

İstanbul

Digital Marketing

Full

• Time

30-Jan-2026

The world leader in beauty, present in 150 countries on five continents!

Our 34 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Viktor&Rolf, Urban Decay, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and more.

For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world!

The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires.

If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join us!

WHAT YOU’LL DO:

• Lead e-commerce transformation projects that optimize internal processes, improve digital agility, and foster a "digital-first" culture across different business units.
• Track the success of strategic projects through lenses such as market share gain, consumer acquisition quality, and digital shelf excellence scores, providing regular insights to the e-commerce and executive committee
• Analyze cross-brand consumer behavior to create seamless digital experiences that increase loyalty and lifetime value.
• Establishing the strategic "E-commerce Playbook" for multi-division initiatives(score cards, multi-divisional eventings, internal audit compliance) and ensure these frameworks are executed consistently across the organization.
• Organize and facilitate multi-disional JBPs, regular community meetups, townhalls, and steering committees to ensure alignment, share best practices, and foster a collaborative "L’Oréal one-team" spirit across divisions
• Identify digital skill gaps within the organization and design a comprehensive upskilling roadmap.
• Develop plan, KPI and Goals to achieve for each Ecommerce partner
• Lead and negotiate E JBP's with Ecommerce partners
• Lead online transformation of retailers by putting data agreements at the core of each deal
• Work closely with online business development team for agreements on performance KPIs, online visibility, CRM, and co-funded investment strategy.
• Analyze and interpret customer’s sales report to identify strengths, weaknesses and business opportunities
• Identify new ecommerce trends and opportunities for business growth and implement action plans

DO YOU HAVE WHAT IT TAKES:

• 4 years’ university degree
• At least 7 years of experience in e-commerce
• Strong analytical problem-solving skills
• Open minded, can effectively collaborate with internal and external expert communities
• Good communication & Negotiation skills
• Ambitious, confident and able to take initiative
• Curious, enthusiastic, rigorous
• Advanced level of MS Office Applications
• Excellent communication skills in English

WHAT COULD L’ORÉAL OFFER YOU

• The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
• Work with some of the biggest brands and experts in the business and the most passionate people
• A diverse environment
• Enablement to contribute to sustainability
• Opportunity to be at the center of digital transformation
• World-class training and development

#WEARELOREAL

Take a closer look at our world here!

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