[L'OREAL Taiwan] (Sr.) Product Manager

KEY JOB ACCOUNTABILITIES:

Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.

• Collect and analyse consumer and market insights and competition strategies to make recommendations to management

• Implement new launches, maintain growth in pillar products and animate core catalogue

• Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences

• Adapt communication material (imagery, digital, point of sale)

• Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines

• Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)

• Manage PPP budget and ensure sales forecast accuracy

• Effectively prepare clear messages for senior management

Specific to selective divisions:

• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand

• Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)

PROFESSIONAL & TECHNICAL COMPETENCIES:

MARKET & CONSUMER INSIGHT:

• Identifies market drivers
• Translates trends and consumer knowledge into meaningful insights

BRAND DEVELOPMENT

• Thinks brand strategy

• Imagines disruptive products & services

• Develops integrated campaigns that work

• Integrates retail & shopper expertise

ACTIVATION EXCELLENCE

• Delivers excellence with agility and rigor
• Integrates sustainable business consciousness

COLLABORATIVE LEADERSHIP

• Creates collaboration for bigger success
• Shares & leverages best practices