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Permanent

Masovian Voivodeship

Warsaw

Marketing

Full

• Time

10-Feb-2026

Brand Business Lead

The Mission: We are looking for a leader to take the responsibility for the launch of a new professional brand on the Polish market. As a Brand Business Lead, you will be the architect of the brand’s local success, owning everything from the 3-year strategic vision to the final translation of a product description. This is a unique opportunity to act as an "entrepreneur within a corporation," building a brand from the ground up while leveraging the power of L’Oréal.

Your Strategic & Leadership Responsibilities:

• Market Entry Strategy: Define the strategic direction and the 3-year marketing plan. You will take ownership of international launches, creating the right "angle of attack" to build integrated, engaging consumer experiences locally.
• P&L & Budget Management: Full accountability for the brand’s financial health, including sales forecasts, pricing strategy, and profitability.
• People Management: Lead, coach, and develop your team, starting with 1 direct report- Advocacy Manager. You will foster a culture of empowerment and cooperation.
• Stakeholder Mobilization: mobilizing departments (Commercial, Supply Chain, Finance) and partner agencies to ensure a flawless execution of the broader business strategy.
• Innovation: Spot market insights and trends to find the best local angle to activate the brand

Your Operational & "Hands-on" Responsibilities:

• Operational Execution: You are the guardian of the brand's daily operations. This includes managing translations, issuing Purchase Orders (PO), and ensuring all administrative processes are on track.
• Content & E-commerce Mastery: You will personally oversee the adaptation and preparation of brand content, with a heavy focus on E-commerce assets (PDPs, A+ content, SEO-ready descriptions) to ensure the brand shines on every digital shelf.
• Omnichannel Marketing Mix: Lead the adaptation of communication across all touchpoints (Digital, Retail, Social) ensuring consistency in imagery and messaging.

You are the perfect match if:

• You are a "Strategic Doer": You can switch from a high-level boardroom presentation to operational tasks in a heartbeat. You understand that in a launch phase, no task is too small.
• You have a Launch Mindset: You are energized by the challenge of introducing something new. You are agile, resilient, and solution-oriented.
• You are a Digital & E-com Expert: You know how to build a brand’s presence in the digital world and understand the technicalities of e-commerce content.

Requirements:

• 5-10+ years of experience in Marketing / Brand Management (experience in launching new brands/products is a major plus).
• At least 2-3 years of experience as a People Manager, with a passion for coaching and development.
• Strong background in Digital, E-commerce, and Advocacy.
• Highly organized with the ability to manage operational complexity (budgets, POs, content pipelines).
• Proficient English and Polish

Apply now

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