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Ho Chi Minh City

Ho Chi Minh City

Sales

Full

• Time

04-Nov-2025

About the Role:

L'Oréal Vietnam is seeking a dynamic and strategic Skin/Hair Activation Category Manager to join our Consumer Products Division (CPD) team. This pivotal role is responsible for co-creating and executing the Go-To-Market (GTM) strategy and activation plans specifically for the Skincare category, with a strong focus on offline channels and leveraging key shopper activation levers such as launches, promotions, and events.

Key Reasons for This Position:

This role is crucial for enhancing our market presence and driving growth within the Skincare / Haircare category. The incumbent will be instrumental in:

• Co-creating the Skincare category GTM strategy.
• Executing activation plans for CPD Makeup category in offline channels.
• Utilizing shopper activation levers, including launches, promotions, and events, to drive market engagement and sales.

Main Responsibilities, Deliverables, and Contribution to L'Oréal Vietnam:

This role plays a critical part in shaping the commercial success of the category by driving both strategic planning and executional excellence.

GTM Strategy Development:

• Co-create the O+O (Online + Offline) Go-To-Market Strategy for the Skincare / Haircare category, encompassing brand activation across all relevant channels.
• Ensure the GTM strategy is fully aligned with the total category strategy, brand ambitions, and is developed in close collaboration with ECBM (e-Commerce Business Manager/Marketing).
• Differentiate GTM approaches by retailer and channel where appropriate, leveraging deep customer and shopper insights.
• Define, own, and meticulously track sell-out and market share targets for the Skincare / Haircare category and individual brands, ensuring alignment with divisional objectives.

GTM Activation & Execution:

• Design and develop comprehensive launch and campaign plans, including hero SKU ambitions, through innovative shopper marketing initiatives.
• Maintain and communicate a yearly calendar of activation plans across each customer and brand, providing clear visibility across the business.
• Define the assortment master plan for the Skincare category and brand level for all Offline activations, in close consultation with Marketing and Commercial teams.
• Consult with Revenue Growth Management (RGM) to define the optimal promotional strategy via brand ‘golden rules’ applicable to total trade.
• Define Point of Sale (PLV) and event plans, including detailed budget planning and management.
• Ensure activation plans are appropriately balanced across brands within the Skincare / Haircare portfolio to meet both category and individual brand targets.
• Responsible for cultivating and managing strong trade marketing relationships with retailers; collaborating with Key Account Managers (KAMs) to present New Product Development (NPD) and activation plans, and supporting KAMs with compelling selling stories to commercially land activation plans effectively.

Key Relationships:

• Internal: ECBM, Marketing, Commercial, Revenue Growth Management (RGM), Key Account Managers (KAMs), Category Business Development Director, Senior Skin & Hair Category Manager.
• External: Retailers, Agency Partners (as required).

Most Important Qualifications, Background, and Experience:

Core Skills:

• Stakeholder management
• Business relation management
• Project Management
• Data-driven decision making
• Complexity Management
• Category growth management
• Assortment optimization
• Category vision

Experience: 4-6 years of experience in Trade Marketing and Brand Activation.

Makeup Expertise: Proven experience or strong passion for the Skincare / Haircare category.

Strategic & Analytical: Ability to manage stakeholders, budget, and business objectives effectively.

Communication: Strong storytelling and hardworking ethic.

Problem-Solving: Ability to handle complexity.

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