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Permanent

Tokyo

Digital Marketing

Full

• Time

14-Feb-2026

Key Job Accountabilities 主要職務Role Overview:

At Shu Uemura, we are searching for a visionary Communication Manager who will champion our brand's strategic communications. We particularly encourage candidates with profound expertise in digital media and extensive experience in either influencer marketing or public relations.

This position demands demonstrated leadership in project execution and a proven ability to effectively manage complex, multi-channel campaigns. The successful candidate will play a role in increasing brand awareness, engagement, and consideration. We are seeking an individual who possesses both strategic foresight and exceptional execution capabilities.

Key Responsibilities:

Lead and Innovate Media Strategy:

• Spearhead the brand's media strategy, applying a robust PDCA (Plan-Do-Check-Act) cycle to ensure peak performance and maximized outcomes.

• Leverage deep knowledge of the latest digital platforms and analytical prowess to drive innovative media deployments.

Develop and Execute Social Media or PR Strategies:

• Formulate and implement social media or PR strategies that are aligned with global brand communication guidelines and local business objectives for the Japanese market.

• Cultivate and sustain strong relationships with key media contacts (magazine, digital, social media platforms, etc.) to achieve comprehensive 360-degree brand communication.

• Build robust relationships and develop innovative programs with influencers or media to stimulate content creation and significantly boost consumer engagement.

• Establish and maintain strong networks with external partners, talent agencies, and social media agencies to foster highly effective collaborations.

Optimize Data Analysis & Performance Management:

• Establish qualitative and quantitative KPIs for all activities. Track and analyze performance.

• Analyze traffic and social data to extract insights. Use these insights for campaign planning, content optimization, and strategic plans.

• Synthesize insights into operational reports. Drive optimization and efficiency.

• Oversee budget for managed activities. Ensure agencies achieve performance and ROI.

Drive Cross-Functional Collaboration:

• Collaborate closely with other communication teams (e.g., PR, organic social, reviewer media) to lead the execution of integrated 360° communication action plans.

• Actively support other internal teams and departments, contributing collectively to the achievement of overarching business objectives.

People management:

• Lead and manage team member(s) by providing dedicated support, nurturing their growth and helping each individual realize their full potential.

• Inspire the team, provide strategic direction, and guide them towards achieving the brand's business goals.

Must Have Aspects 必須項目

8+ years of proven experience in media (media, agency, in-house) and PR or influencer marketing (agency or in-house digital roles)

Strong understanding of the beauty/fashion industry, and demonstrated creativity, "out-of-the-box" thinking

Exceptional networking and communication skills

Strong project management capabilities, including robust planning and execution skills

Business-level English fluency and native-level Japanese proficiency

Proficiency in PC & Microsoft Office:

Preferred Qualification 希望項目

Strong proficiency in data-driven marketing, leveraging digital analytics tools such as Sprinklr, Traackr, and Google Analytics

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