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Permanent

Praha

Prague

Others

Full

• Time

06-Feb-2026

Hello, we’re L’Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.A Day in the Life As the CRM & Loyalty Manager, you will lead the complete strategic vision for leveraging consumer data within the market. Your role is to drive the full frame of first-party and second-party data, to acquire consumer data, build lasting relationships with high-value consumers, drive engagement and foster brand loyalty. You will architect the future of our consumer relationships to grow consumers’ engagement and lifetime value trough CRM and audience strategy, from infrastructure, data streams to customer journey identification and activation. Close collaboration with CDMOs, Digital teams, IT and strategic partners is key to transform data insights into lasting brand loyalty and engagement.

• Lead Data-Driven Strategy & Acquisition: Develop and execute the annual data acquisition calendar, setting targets and monitoring the ROI and cost per acquisition to grow our high-value consumer base. You'll manage data streams and develop action plans to ensure a robust data ecosystem and mitigate consumer data anonymisation.

• Orchestrate Consumer Activation: Strengthen brand CRM animation plans by designing and executing O+O customer journeys. You will define audience strategies for both mono-brand and multi-brand campaigns to drive engagement and incremental revenue. You will valorise first-party data on its usage in media, direct and indirect channels.

• Develop Data Partnerships: Drive the strategic roadmap for second-party (2P) data, partnering with commercial teams, e Retailers and publishers to unlock new opportunities. You will ensure technical readiness for data-sharing environments like cleanrooms and support the loyalty program strategy.

• Governance & Digital Compliance: Build and manage yearly budget, technology roadmap in close partnership with Zone IT, and key agency relationships. As our Data Privacy and Digital Compliance Champion, you will ensure full compliance with regulations while driving upskilling and best practices across the organization.

• We Are Looking For You are a strategic leader with a proven ability to turn complex data into compelling business opportunities. Your expertise lies in building consumer-centric strategies that deliver measurable results.

• CRM Expertise: You have extensive experience building and managing CRM programs that cover the full consumer lifecycle, from acquisition to retention.

• Analytical & Data Management: You possess advanced skills in analyzing complex datasets, with proficiency in tools like Google Cloud Platform, SQL / Python, Power BI. Experience with segmentation and database analysis is key.

• Stakeholder Influence: You excel at managing cross-functional projects, influencing senior stakeholders, and driving change within a large organization.

• Technical Proficiency: You are comfortable with marketing and data technologies such as Salesforce Marketing Cloud (SFMC), Adobe Campaign, and Live Ramp.

• Strategic Problem-Solving: You demonstrate an exceptional ability to identify challenges, develop innovative solutions, and lead their execution with precision.

• What’s In It For You- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)

• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal

• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!

• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We AreL’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

Today, L’Oréal includes over 9k experts in beauty tech, digital, data and e-comm and is constantly growing. Championing Beauty Tech, we invent the beauty of the future while becoming the company of the future. To achieve this ambition, L’Oréal continues to recruit diverse, innovative, skilled, and passionate minds in different tech domains such as Data, Digital, Cloud, Cyber Security, IT Architecture, DevOps, Applications, and Infrastructure.We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

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