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Permanent

Dubai

Dubai

Marketing

Full

• Time

16-Feb-2026

BRAND ADVOCACY MANAGER - COLOR WOW

Hello, we’re L’Oréal, we’re not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As the Brand Advocacy Manager for Color Wow in Dubai, you will be the architect of our brand's social media presence and community engagement. Reporting to the Brand Business Leader, you will own the relationship with influencers and our e-community, making Color Wow the most talked-about name in haircare across the UAE.

Your key responsibilities will be to:

• Shape the Strategy: Define and execute a localized social media and advocacy strategy that aligns with global guidelines and resonates with the UAE market.
• Lead Influencer & Community Activation: Identify, build relationships with, and activate a diverse network of influencers and content creators, managing campaigns from concept to execution.
• Create Engaging Campaigns: Develop and manage buzz-worthy social media campaigns and O+O (Online + Offline) advocacy events that capture attention and drive conversation.
• Drive with Data: Monitor, analyze, and report on campaign performance, using data-driven insights to optimize ROI and demonstrate the value of your advocacy programs.

We Are Looking For

You are a creative and strategic thinker with a deep understanding of the social media landscape in the Middle East. You thrive in a dynamic environment and have a natural talent for building authentic relationships and vibrant online communities. You are aligned with L'Oréal's entrepreneurial culture and have the potential to grow with us.

You're a great match if you possess skills in:

• Advocacy Strategy Design: Crafting impactful strategies that build brand love and engagement.
• Social Media Trends Activation: Staying ahead of local and global trends and leveraging them for the brand.
• Influencer Management: Identifying, nurturing, and collaborating with influencers to create authentic content.
• Community Management: Building and activating vibrant online communities that foster loyalty.
• Data-Driven Decision Making: Using analytics to measure success and inform your strategic choices.

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

At L'Oréal Professional Products Division, we have more than 115 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are. We are the cutting edge.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

Apply now

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