CRM, 1P/2P Data Strategy, Professional Products Division

Life is too short for a boring career, so build an extraordinary one with us. We believe your career should spark the same thrill and curiosity as your ambition. Creativity drives everything we do, turning ideas into meaningful impact. With opportunities across brands, markets, and divisions, your growth knows no boundaries.

L’Oréal is present in 150 markets on five continents, with more than 90.000 employees and 37 international complementary brands, like L'Oréal Paris, Garnier, Maybelline, NYX Professional Make-up, L'Oréal Professionnel, Kérastase, Redken, Essie, Lancôme, Biotherm, Helena Rubinstein, Yves Saint Laurent, Giorgio Armani, Ralph Lauren, Cacharel, Vichy, La Roche-Posay, Prada, Muggler etc. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

In L'Oréal Hellas, we are a team of more than 780 employees, and we mostly specialize in the fields of marketing, business development, finance, supply chain, accounting, customer service and HR.

CRM and DATA LEADDDX Lead for Professionals Products Division Divisional Overview…

L’Oréal Professional Products is the leading company in salons across the world and is division for entrepreneurs that continuously create the future marketplace!

For people that can thrive via developing the business of our partners, some of the best salon artists in Greece, understand our consumers and develop our education and sales teams.

Are you creative and daring? Do you enjoy inventing the way with us? Are you demanding and ready to make a difference?

Then review the job requirements below and do not wait! Apply now and we will review your CV asap.

The Role…

Εngineer and govern our data-to-value ecosystem το transition standard marketing briefs into structured, data-driven execution frameworks. Owning the analytical infrastructure, consumer segmentation strategies, and ROI measurement models that justify our 1P/2P marketing investments across both consumer and professional stylist cohorts.

You will be responsible for.. Data Acquisition Strategy & Governance Multi-Channel Funnel Architecture: Formulate and execute the Online-to-Offline (O+O) campaign’s to acquire new leads

Lead Generation Efficiency: Brief internal Media teams on structured 1P acquisition targets; audit cost-per-lead (CPL) and lead-to-conversion velocities across various acquisition channels.

Stylist Cohort Development: Build high-yielding stylist recruitment models, establishing rigorous profiling parameters to maximize contactability and qualification rates.

Compliance Assurance: Act as the primary interface with the Data Protection Officer (DPO) to guarantee 100% adherence to GDPR requirements and internal data security protocols.

High-Performance Campaign Activation Personalization & Lifecycle Marketing: Build automated, behavior-based customer journeys. You will use insights to create personalized experiences that keep customers engaged, increase their lifetime value, and reduce churn

Precision Targeting: Map and deploy end-to-end 1P O+O automated customer journeys using behavioral triggers to maximize customer lifetime value (CLV) and retention rates.

Synergistic Data Integration: Architect 2nd-Party (2P) data-sharing initiatives with commercial partners to expand total addressable audience segments.

Media & Audience Optimization: Partner with Media teams to systematically inject high value 1P custom audiences into programmatic and social advertising channels.

Performance-Driven Animation: Oversee brand and platform-specific activation calendars along with B2C/B2B agency

Business Intelligence & Platforms Engineering Segmentation Modeling: Develop advanced consumer and customer segmentations to discover hidden purchasing patterns and power localized business decisions.

Analytics Framework Design: Define and standardize critical marketing KPIs using analytical reporting dashboards.

Platform Ownership: Manage and optimize the deployment of our analytical and marketing technology stack, including:

• Salesforce C1 B2B (CRM & Automation)
• *Qualifio B2B/B2C * (Data Collection)
• Google Cloud Platform (GCP) (Data Engineering & Storage)

DDX PowerBI (Visualization & Business Intelligence)

Performance Metrics & KPIs

Your performance will be quantitatively measured using the following balance sheet of KPIs:

Data Asset Valuation: Total Volume, Growth Rate, and Quality Index of the 1P Data Asset.

Conversion Efficiency: Conversion Rate (CVR%) and Audience Engagement Rate (ER%).

Attribution & ROI: Direct DDX Contribution to overall Turn-over (CA) and verified ROI on media/activation spends.

Cohort Health: Active Churn Reduction Rates and Customer Lifetime Value (CLV) expansion.

B2B Penetration: Percentage of Education (EDU) Enrolled Stylists.

You have…

• Bachelor’s degree
• Ideally 3-5 years of experience
• Analytical strategical skills to navigate complex data architectures and translate technical data tables into actionable business roadmaps.
• Ability to leverage consumer profiling, and data models to discover untapped commercial opportunities.
• Strong leadership skills to translate brand requirements into data parameters, and present clear analytical outputs to non-technical business partners.
• Deep familiarity with CRM systems, BI tools and cloud databases.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.