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Permanent

Ireland

Dublin (Leinster)

Marketing

Full

• Time

11-Feb-2026

SENIOR RETAIL BRAND MANAGER – L’Oréal Dermatological Beauty Division, Ireland

As the Senior Retail Brand Manager for LDB Ireland, you will lead the "Go-to-Market" strategy for three of the most dynamic brands in the dermo cosmetics market: La Roche-Posay, Cera Ve and Vichy. This is a high-impact, operationally focused role that requires a master of execution. You will bridge the gap between Brand, Commercial, and Operations, ensuring that strategic visions are translated into flawlessly executed pre-sells and in-store excellence through advanced use of the NEO system.

A DAY IN THE LIFE:

Commercial & Strategic Alignment:

• Lead monthly meetings with Key Account Managers to align on retailer-specific activations for National Accounts and the Independent Pharmacy sector.

• Negotiate and secure premium visibility (Digital Screens, Gondola Ends) while managing the production and logistics of all POS/PLV materials.

• Analyse the ROI of trade investments, using EPOS and consolidated data to provide clear, actionable insights for the 2026/2027 planning cycles.

Financial Stewardship

• Manage the Trade Marketing budget for LRP, Vichy, and Cera Ve with total precision.

• Collaborate with Finance and Pricing teams to ensure all promo forms and price points are validated and loaded into SAP/NEO correctly to prevent invoicing disputes.

NPD & Pre-Sell Planning & Execution:

• Own the end-to-end NPD & Pre-Sell process for LDB Ireland, ensuring meticulous planning and timely execution of all seasonal and launch activities.

• Collaborate with the Commercial team to build robust promotional calendars that drive retailer sell-in and consumer sell-out.

• Take full accountability for the accuracy of pre-sell order sheets, ensuring that pricing, barcodes, and SKU classifications (FG vs. PLV) are correct before they hit the field.

Gateway & Operations Collaboration:

• Build and maintain a high-trust, "one-team" relationship with the Gateway team to ensure seamless stock flow and logistics.

• Work proactively with Gateway to navigate warehouse constraints, stock allocations, and delivery timelines, ensuring that trade marketing activations are physically achievable.

• Act as the primary troubleshooting link between Trade, Sales, and Operations during high-pressure launch windows.

NEO System Expertise:

• Utilise the NEO system to manage pricing, product master data, and promotional loading.

• Ensure high data integrity within NEO to prevent "downstream" issues in invoicing or warehouse processing.

• Maintain agility within the NEO environment, managing the tighter schedules and system-led requirements to ensure no loss of proactivity in the trade process.

WHO YOU ARE:

• Exceptional Leadership and people management skills, with a natural ability to coach, inspire and empower your team

• Business driven and Customer Centric mindset and can back this up with a significant track record of success in Sales Leadership

• Excellent analytical and problem-solving skills: ability to analyse data and experience of working of sell-out forecast accuracy, consistency and control

• Financial competencies & ROI driven: Customer P&L including discounts and investment management. Comfortable in working in excel and modelling scenarios.

• Extensive experience of building relationships across an organisation and strong stakeholder management

• Strong planning and organisation skills with an ability to appropriately re-prioritise and change as required to meet deadlines

• Excellent negotiation skills that build lasting strategies and relationships

• Strong communicator and comfortable building and adapting presentations to deliver compelling customer centric plans.

• A solution orientated mindset with the ability to work accurately at pace and cope with ambiguity

WHAT WE OFFER:

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, Cera Ve, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE:

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €41 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

Being part of the L’Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.’ As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, Cera Ve, Skin Ceuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years.

HOW WE RECRUIT:

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.

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