L'Oréal
L'Oréal

L OREAL Taiwan Media Assistant Manager

RoleMarketing
LevelLead
WorkOn-site
TypeFull-time
Posted1 month ago
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About the role

Key Job Accountabilities:

  1. Leadership and strategy
  • Take the lead of deliver Taiwan Luxe’s media planner roadmap and lead the media team
  • Develop team members’ professional abilities and motivate members’ performance to enhance team productivity and quality
  • Build comprehensive and convincing annual or campaigns media plans, optimization roadmap, and scenarios, including Media mix and recommendation for all Luxe brands
  • Plan marketing budgets and report on important metrics regularly
  • Monitoring the effectiveness of various marketing campaigns and strategies
  1. Coordinate
  • Closely work with brand teams to support them on improving annual and campaign media performance
  • Be the division media team contact window for business brand teams by identifying media pain points and solution opportunities in conjunction with the marketing leaders of each brand
  • Coordinate with internal stakeholders to synergy all resources to have a comprehensive media plan, including EC performance media, PR, social community etc.
  • Manage relationships with multiple media agencies, adtech platforms and publishers
  • Ensure agencies follow L’Oréal golden rules and standards in setting up campaigns
  1. Innovate
  • Identify best local players and tech tools to help L’Oréal pioneer advanced media activations
  • Identify new opportunities (services, data usage, …) to better engage our consumers online during their purchasing journey
  • Find omnichannel synergies between offline and online channels

Requirements:

  • Good command of written and spoken English & Mandarin

  • +5 years of experience in media

  • Strong knowledge in digital precision media activation (e.g. Google Marketing Platform, consumer data platforms, DMP, DSP, programmatic buying, audience segments,…) and digital media KPIs (CPV, CPM, CPA, ROAS,…)

  • Capacity to handle pressure and reassure stakeholders (topic is visible to top management & big budgets)

  • Self-motivated, detail-oriented, and highly results-driven • Ability to think and act both strategically and tactically. Capable of developing insights and quantifying results.

  • Excellent analytical, communication, and collaboration skills, including managing a small team to shape a positive environment

Apply now

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