Division: Consumer Products Division (CPD)Brand: L’Oréal Paris **Location:**10 Hudson Yards, New York, NY Reports to: AVP, Brand Engagement Lead

Who We Are: Beauty that Moves the World L’Oréal is the world's #1 beauty company, present in over 150 markets. We are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. Our mission is to shape the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

**The Consumer Products Division (CPD)**In CPD, our mission is to democratize the best of beauty. As the home of L’Oréal Paris, the world’s #1 beauty brand, we create personalized experiences that make our consumers the heroes of our story. We are a team of disruptors, leveraging data and digital excellence to move the world.

Key Responsibilities:Job Summary

The L’Oréal Paris US Brand Engagement Team is looking for a strategic, creative, and consumer-centric marketer to lead the brand engagement strategy and activation for the Cosmetics category.

This person will be responsible for developing a business-driving, full-funnel strategy and execution across all brand engagement verticals, including Paid Social, Advocacy & Influencer (A&I), Social, PR, and Earned (including Seeding + Events). They will assist in connecting brand engagement verticals to the customer journey to drive key KPIs (Share of Influence/SOI) with a focus on recruiting our target audience and maximizing our existing customer base.

The Director of Brand Engagement must be an expert in influencer and social media and have their finger on the pulse of beauty, culture, and the masstige landscape, bringing best-in-class thought leadership and innovation to the Brand Engagement team. This person must have strong business acumen, an understanding of sales/retailers, the competitive landscape, insights, and experience in paid media.

Responsibilities

The role of the Director will include (but is not limited to) the following:

Brand Engagement Strategy

• In partnership with the AVP, provide oversight of Paid/Owned/Earned social strategy and activation across all platforms for the Cosmetics category.
• Enhance strategy as needed based on industry trends, innovations, consumer preferences, performance reporting, and consumer-focused data (studies, retailer consumer reports, competitive analysis, etc.).
• Reinforce DMI guidelines and processes to category teams to help maintain brand DNA in influencer/creator selections, paid media, and content.
• Co-manage the Brand Engagement budget and product forecasting PO tracking, collaborate with Finance on trend exercises, and manage the Onefluence Data Integrity Project.
• Analyze and share insights from L’Oréal USA CDMO/COE reports that highlight influencer activity internally and externally.
• Partner to bring to life brand tentpole activations and entertainment partnerships through paid, owned, and earned channels.

Paid Influencer Campaign Management

• Manage influencer marketing initiatives and aspects of the brand’s go-to-market 360 plans from strategy through activation to results reporting.
• Develop and execute paid Advocacy & Influencer strategies to drive awareness and conversion in support of all new launches, pillars, and business objectives.
• Lead paid media campaigns and activations to ensure alignment for maximum reach and results across organic, paid, and earned; ensure cohesive storytelling across all activations.
• Oversee strategy to increase L’Oréal Paris’s Share of Influence (SOI) within the category through awareness and conversion programming.
• Support Tik Tok Shop management and execution for the Cosmetics category.
• Partner with marketing counterparts to align on key moments and properly plan and execute affiliate programming and special retailer events.
• Identify new and emerging influencers while simultaneously maintaining and growing relationships with key influencers and influencer management teams.

Earned & Owned

• Lead the event strategy (both influencer and consumer eventing) to create unique experiences that build brand love and fuel advocacy.
• Oversee the Cosmetics seeding strategy, inclusive of new launches and always-on priorities, including oversight of L’Orealistar.
• Serve as the day-to-day communications and press lead for projects in partnership with the PR agency to oversee media pitching, beauty award submissions, red carpet "get the looks," etc.
• Work closely with the owned social media agency to create engaging content and an always-on community management strategy.
• Work closely with the Brand Image team on key brand tentpole and red carpet moments.

Job Requirements

• 8–10 years of experience in social media marketing, influencer marketing, PR, and event strategy.
• Bachelor’s degree in a related field.
• In-depth knowledge and experience with all major social media platforms, including Tik Tok, Meta, YouTube, Pinterest, and Snapchat.
• Understanding of affiliate models, whether through Tik Tok Shop or third-party platforms (e.g., LTK).
• Deep understanding of social platforms, beauty social trends, talent, and social analytics.
• Preferred background in paid influencer and paid media.
• High attention to detail and a high level of organization.
• Experience managing budgets with moderate autonomy.
• Strong written, oral, and interpersonal communication skills.
• Ability to effectively structure and articulate presentations.
• Aptitude to thrive in a fast-paced and rapidly changing environment.

What We Offer:

• Salary Range: $145,400 – $210,800 (Actual compensation depends on geographic location, experience, and skill level).
• Competitive Benefits: Medical, Dental, Vision, 401K, and Pension Plan.
• Hybrid Work Policy: 3 Days in Office, 2 Days Work from Home.
• Beauty Perks: VIP Access to L’Oréal’s Internal Shop, product stipends, and monthly mobile allowance.
• Future Growth: World-class learning and mentorship programs to accelerate your career.

Are you ready to move the world? Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

Diversity, Equity & Inclusion at L’Oréal We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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