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Permanent

England

London

Digital Marketing

Full

• Time

25-Sep-2025

Senior Owned Social Brand Manager – Maybelline & NYX Professional Makeup

Are you a visionary social media expert with a passion for beauty and a knack for crafting captivating digital experiences? L'Oréal is seeking a dynamic Senior Owned Social Brand Manager to spearhead the content and community strategy for two of our most iconic brands, Maybelline and NYX Professional Makeup. If you thrive on creativity, strategic thinking, and collaborative leadership, and are eager to drive engagement, foster inclusive communities, and shape the future of beauty in the digital realm, then this is your chance to make a significant impact. Join our innovative team and help us redefine beauty for millions of consumers worldwide!

A DAY IN THE LIFE:

• Lead & drive owned content & community strategy for Maybelline and NYX Professional Makeup with strategic and creative thinking
• Manage retained social agencies & freelancers
• Manage the Assistant Owned Social Manager, who is responsible for creating owned social content to achieve engagement & organic views targets across all channels.
• Manage the Assistant Community Manager, who is responsible for executing the community strategy for both Maybelline & NYX Professional Makeup on L’orealistar.
• Create best in class content briefs for content agencies, UGC creators, freelancers & VIP Influencer talent for owned channels.
• Live content creation: working side by side with our events team to deliver livestreams, Instagram stories & live in-feed posting
• Maximize VIP talent partnerships: work alongside the Influencer teams to maximize VIP talent partnerships across owned channels
• Social commerce: create best in-class social commerce content to support key moments across both owned & retailer channels
• Content Measurement: analyse and report on best performing content from campaigns and industry to drive future campaign creative.
• Strategize & deliver Trends for Maybelline and NYX Professional Makeup to maximise engagement on owned channels
• Liaise with our Consumer Market Insight team to ensure consumer insights relating to content creation are inclusive.
• Drive consumer centricity and community management for both brands leading the way with insights and comments/ replies
• Relationship management: manage key relationships with retained social

WHO YOU ARE:

• Creative: you have the ability to think outside of the box and imagine new, creative engaging content concepts, based on consumer insights.
• Organised: strong planning and organisation skills – with the ability to re-prioritise as required.
• Measured: We want to track the success of our campaigns and initiatives so projects must be able to show ROI.
• Accurate: You have the ability to work to a high degree of accuracy and meet deadlines.
• Collaborative: ability to collaborate efficiently with key stakholders – leadership of influence
• Proactive and Open: embracing new ideas, challenges and change with positivity and a hands on approach.
• Teams are the new heroes: There is no better feeling than being part of a successful and dynamic team, so even if you are Superman or Wonder Woman, you recognise that teams are the real heroes.
• Knowledgeable about Diversity Equity and Inclusion: you are passionate about this topic, and knowledgeable about what brands can do to ensure they are including all potential consumers in an authentic way.

WHAT WE OFFER:

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, Cera Ve, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE:

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. Beyond our four iconic global brands, we have a unique brand portfolio including others like Essie and Carols Daughter.

HOW WE RECRUIT:

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.

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