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Permanent

BANGKOK

Bangkok

Marketing

Full

• Time

25-Dec-2025

O+O Activation Manager

Hello, we’re L’Oréal. We're not just building brands, we’re shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you’ve been searching for.

A Day in the Life

As our O+O Activation Manager for Kerastase, you will be the engine driving our commercial success across all online and offline channels in Thailand. Reporting to the Brand General Manager, you will orchestrate seamless luxury consumer experiences by defining activation strategies, optimizing our offline and digital presence, and collaborating with key partners to boost performance and brand awareness & engagement.

Your main responsibilities will be:

• Activation Strategy & Planning: Develop and execute the O+O activation roadmap, including animation plans, to drive sales and consumer engagement across D2C, Marketplaces, retailers, and E-retailers.
• Digital Merchandising Excellence: Manage the digital product catalogue, define assortment rules, and ensure best-in-class product pages (PDP) to enhance the consumer journey and conversion.
• Cross-Functional Collaboration: Partner with Account Leads, Product Manager, Social Manager, and multi-division stakeholders on negotiation support, SEO/SEM strategies, and sharing best practices to create a unified commercial strategy.
• Performance & Optimization: Monitor channel performance, run tests, and analyze results to continuously improve our online features, user experience, and overall business results.
• Promotional Frame: Monitor and advice E-Commerce account leads on promotional offers to adhere to brand’s promotional frame using data driven decisions.
• CRM Management: Manage end-to-end Line@ communications to maximize acquisition and engagement driven by audience segmentation and messaging strategy.

We Are Looking For

You are a strategic thinker with a strong commercial mindset and a deep understanding of the online and offline retail landscape. You thrive in a dynamic, cross-functional environment and are adept at turning data into actionable plans. We're looking for someone who can connect the dots between online and offline commerce to create a truly integrated consumer experience.

To be successful, you should have:

• Proven experience in e-commerce, digital marketing, or trade activation.
• Strong project management and organizational skills.
• Excellent communication and stakeholder management abilities.
• An analytical mindset with the ability to drive data-informed decisions.
• Agility and a proactive, solution-oriented approach.

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

L’Oréal Luxe is the global leader in luxury beauty and fine fragrance. With more than 35,000 luxury beauty experts across the globe, our mission is to craft the best luxury beauty products and experiences in fragrance, skincare and makeup. Through a portfolio of 25 aspirational and complementary brands, L’Oréal Luxe expresses its unique vision for luxury beauty: La Culture de l’Écart.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

Apply now

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