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Permanent

Istanbul

İstanbul

Digital Marketing

Full

• Time

10-Dec-2025

The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and many more…

For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world!Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!

If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Luxe Division!

WHAT YOU'LL DO

• Define overall strategy for brand’s official Instagram account, create the content calendar, and ensure its sustainability
• Build and manage the community by identifying value-aligned brand ambassadors and fostering long-term, transparent relationships, and developing exclusive loyalty and engagement programs
• Ensure rapid and relevant integration of weekly social media trends into the brand's content and strategies, ensuring alignment with product and brand DNA
• Guide brands and functions in executing high value work by considering global guidelines
• Drive innovation and thought leadership to differentiate brand communication in competitive era
• Generate valuable audience and community insights via collaborations with Multi-Div, CMI or external partners
• Own the relationship with key agencies, monitoring tools and platform providers
• Drive the projects for strategic planning, execution, and optimization of paid media for influencer content, ensuring maximum reach, engagement, and measurable ROI at division level
• Enforce rigorous standards for content quality, brand safety, and compliance across all influencer collaborations and media deployments
• Manage the Advocacy & Influence budget, prioritizing investment through consumer insight and business needs. Oversee all paid advocacy reporting and budget control with accuracy and accountability
• Upskill, guide and transmit knowledge on the topic in the division via implementing the learning agenda for the wider advocacy and influence, communications, sales, digital, marketing, and business partner teams

DO YOU HAVE WHAT IT TAKES

• Minimum 5 years of experience for Lead role in digital communications, influencer management, content production and content marketing
• Excellent communication skills in English
• Good communication and negotiation skills
• Strong analytical problem-solving skills
• Ambitious, confident and able to take initiative
• The Turkish advocacy and influence landscape, including competitor activity
• Consumer trends, audience segmentation and evolving cultural behaviors
• Media performance metrics, boosting levers and optimization principles

WHAT COULD L’ORÉAL OFFER YOU

• The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
• Work with some of the biggest brands and experts in the business, and the most passionate people
• A diverse environment
• Opportunity to be at the center of digital transformation
• World class training and development

#WEARELOREAL

Take a closer look at our world here!

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