Role Specific Information Job Description:

About the Role:

In this role you will support the execution of Kohl's influencer efforts, supporting paid and organic social campaigns to drive sales and traffic while garnering ongoing press and engagement for Kohl's.

What You’ll Do:

• Leads influencer and talent-led strategies content and strategy, incorporating data-driven insights, social trends, and platform best practices.

• Acts as the internal subject matter expert, providing regular reporting and strategic recommendations to stakeholders.

• Drives execution of high-impact influencer programs—including brand campaigns, gifting, and events—ensuring alignment with broader marketing plans.

• Collaborates with internal teams and agency partners to maximize performance across the full marketing funnel.

• Builds and nurtures relationships with creators and talent, while actively testing and exploring emerging platforms and trends to keep the brand at the forefront of culture.

• Develops briefs, manages content reviews, and delivers performance recaps to continuously optimize results.

• Ability to translate data into actionable insights leveraging data storytelling within written and verbal presentation materials

• Support press, experiential, social content and engagement teams as needed

• Additional tasks may be assigned

What Skills You Have:

REQUIRED

• Bachelor’s degree in brand marketing, social media, public relations, journalism, communications, experiential marketing, or other applicable areas of study and minimum 3-5 years experience in social media strategy, influencer marketing, consumer public relations, digital/marketing strategy, and/or experiential marketing.

PREFERRED

• 1–3 years of experience in influencer marketing

• Highly organized with strong attention to detail and ability to manage multiple projects

• Familiarity with FTC guidelines and disclosure requirements

• Experience working with different social media spaces (Facebook, X/Twitter, Pinterest, Instagram, Snapchat, TikTok, YouTube, Threads).

• Experience planning and executing social content across paid and organic channels.

• Experience working with a variety of social media dashboards and monitoring tools (e.g. Sprout Social, Sprinklr, Khoros, Hoot Suite, Brandwatch, Talkwalker, Meltwater, Netbase, etc.).

• Experience working with/for agencies and demonstrates the ability to think strategically and outside of the box.

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section

• Ability to maintain prompt and regular attendance as set by the company

• Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week

• Ability to comply with dress code requirements

• Ability to learn and comply with all company policies, procedures, standards and guidelines

• Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel

• Ability to work as part of a team and interact effectively and appropriately with others

• Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes

• Ability to satisfactorily complete company training programs

• Perform work in accordance with the Physical/Cognitive Requirements section

Physical/Cognitive Requirements:

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

• Ability to plan, prioritize and monitor activities across business units

• Ability to complete or oversee the completion of assigned projects in a timely manner

• Ability to comply with health and safety standards