Social Media Specialist, Insights & Analytics

Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact.

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

About You

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. Job responsibilities include:

Are you a data-driven storyteller with a passion for uncovering what makes social media tick? Someone who can help steer some of the most iconic brands in North America with clarity, confidence, and a strong point of view? The KCNA Social Media team is seeking a curious and analytically minded Social Media Specialist, Insights & Analytics to join our team!

This role is ideal for someone who is equally comfortable diving deep into performance data and scanning the horizon for emerging trends translating both into clear, compelling recommendations that drive smarter content strategies. Reporting to the Sr. Social Media Manager, you’ll work closely with other members of the social media team, brand teams, and agency partners to ensure our social strategies are continuously informed by data and cultural insight. You will serve as the analytical and cultural intelligence engine of the KCNA social media team to make data accessible, actionable, and central to how we work.

Analytics, Measurement & Reporting:

• Track, analyze, and interpret social media KPIs across all platforms, providing regular performance reporting to social media team members and brand team stakeholders

• Conduct in-depth analysis of social media campaigns by producing detailed performance reports that surface ROI, audience behavior patterns, and content effectiveness with clear, actionable recommendations

• Use advanced analytics tools and statistical methods to identify trends, define consumer cohorts, and deliver data-driven guidance for program optimization

• Perform competitive analyses and benchmark reporting to track brand performance against industry standards and competitors’ social media presence, identifying opportunities and gaps

• Generate regular sentiment analysis reports, tracking brand health, share of voice, and consumer perception across social platforms to support brand team decision-making

• Collaborate with social media team members, brand teams, and the broader Insights & Analytics team to establish meaningful performance metrics and goals, ensuring measurement frameworks are consistently applied across campaigns

• Partner with agency teams to support content performance tracking and ensure measurement is integrated into holistic reporting deliverables

Trend Monitoring & Insights:

• Stay ahead of social media trends, platform innovations, emerging formats, and new channels, (including Generative AI and AI-assisted content production) translating observations into timely, strategic recommendations for the social team

• Monitor social listening signals across platforms by mining comments, identifying category-relevant opportunities and cultural moments that could inform agile content responses

• Tap into platform partnerships to leverage audience insights and optimize channel approach

• Identify novel opportunities for consumer engagement and brand relevance through ongoing listening, trend analysis, and platform research

• Support the agile and reactive content production framework by providing data-backed cultural context and platform insights that help internal creators and agency counterparts move quickly and confidently

To succeed in this role, you will need the following qualifications:

• Bachelor’s degree in marketing, advertising, data analytics, communications, or related field

• At least 3 years of experience in a relevant social media role

• Further Background in social media measurement and reporting across organic, paid, and earned/influencer marketing, with a track record of turning data into actionable recommendations

• Deep understanding of the social media landscape, platform algorithms, and how content performance signals translate into strategic optimizations

• Experience with social analytics and listening tools; proficiency with native social platforms and Sprinklr (or comparable platforms) strongly preferred

• Strong analytical thinking with the ability to synthesize complex data sets into clear, compelling narratives for non-technical audiences

• Excellent communication and presentation skills; ability to inform and influence stakeholders across functions and levels of seniority, including storytelling via data reporting

• Demonstrated ability to monitor trends and translate cultural and platform signals into timely, strategic recommendations

• Ability to manage multiple workstreams simultaneously in a fast-paced, highly matrixed organization

• Experience providing insights for large brands and/or national campaigns is a plus

• Experience within an agency environment is a plus

• Bilingual in Spanish is a plus

Led by Purpose. Driven by You.

Total Benefits:

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com

Chicago Commercial Center Kimberly Clark Careers | Chicago

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of local policies.

Employment is subject to verification of pre-screening tests which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

Salary Range: 87,760 – 103,680 USD

At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary Location

Chicago Commercial Center:

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time