The Business Banking Acquisition Marketing Team is responsible for driving high-quality customer growth for through prospect acquisition and relationship deepening. Our team generates over 310K accounts annually (28% of business banking account production), and has grown production every year since 2016.

As a Marketing Senior Associate on the Business Banking Acquisition Marketing team, you should be a data‑driven, hands‑on marketer to own Paid Search, Affiliate, and Paid Social Offers strategy focused on acquiring new small business customers. You will set channel strategy, manage day‑to‑day optimization, and translate performance into clear narratives and recommendations for senior stakeholders. The ideal candidate blends analytical rigor with strong storytelling and cross‑functional influence.

Job responsibilities

• Build and evolve acquisition strategies across Paid Search (SEM), Affiliate, and Paid Social Offers to deliver efficient growth and optimize CPA/ROI/NPV.
• Define audience strategies, budget allocation, bid and pacing approaches, creative testing roadmaps, and full‑funnel measurement.
• Utilize tools/reports and refine analytics dashboards to track SEM, Affiliate, and Paid Social Offers performance; translate results into actionable insights and next‑best actions.
• Partner with analytics to evaluate channel health, incrementality, profitability, and cohort behavior; apply MMM/MTA or experimentation learnings to inform optimizations.
• Lead structured testing plans (audience, creative, bidding, landing pages, partners) to drive innovation, improve conversion rates, and scale winners; maintain a transparent backlog and learning agenda.
• Establish clear hypotheses, success metrics, test designs, and readouts; ensure learnings are socialized and integrated into ongoing programs.
• Develop and present clear performance narratives, highlighting KPIs, drivers, risks, and recommendations for executive and cross‑functional audiences.
• Lead reporting cadences including weekly performance, monthly/quarterly business reviews, forecasting, and test result communications.
• Act as a thought leader in paid digital channels—educate stakeholders, influence strategy, and share industry trends and platform updates.
• Identify and evaluate new capabilities (platform betas, feed enhancements, automation, creative formats, audience data) to unlock incremental performance.
• Navigate a matrixed organization to align with product, analytics, finance, brand/creative, martech/adtech, and channel partners; build consensus and drive coordinated execution.

Required qualifications, capabilities and skills:

• 7+ years of hands‑on digital acquisition experience with meaningful ownership of Paid Search, Affiliate, and/or Paid Social Offers programs for B2B or small business segments.

• Proven track record delivering customer growth with efficient unit economics (e.g., CAC, payback, LTV).

• Analytical skills: proficiency with digital analytics (e.g., GA4/Adobe), BI tools (e.g., Tableau/Looker/Power BI), and platform analytics (Google Ads/Microsoft Ads, Meta, Affiliate networks).

• Experience designing and interpreting experiments (A/B and multivariate), and translating results into scaled strategies.

• Strong communicator capable of turning complex data into concise, persuasive narratives for non‑technical stakeholders and leadership.

• Comfortable operating in a matrixed enterprise: influencing without authority, managing multiple partners, and driving alignment.

• Familiarity with marketing measurement frameworks (incrementality, MMM, MTA), tagging/UTM discipline, and data quality best practices.

• Working knowledge of adtech/martech stacks (tag managers, CDPs, pixels/SDKs, offline conversion uploads, feed management).

• Experience with Ad platforms: Google Ads, Microsoft Ads, Meta, Affiliate networks/platforms

• Experienced in Analytics/BI: GA4/Adobe Analytics, Tableau/Looker/Power BI; tag managers

• Experience with JIRA, Monday.com, Confluence, and standard productivity suites

Preferred qualifications, capabilities and skills:

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or related field; MBA is a plus.
• Financial Industry or small business customer acquisition experience, including segmentation, propensity modeling integration, and lifecycle touchpoints.
• Affiliate program management (networks, partner recruitment, commission structures, compliance, and fraud controls).
• Experience with feed‑based SEM and social (e.g., product catalogs), and with API‑driven/automated bidding and budgeting.