Join a dynamic team with the mission to position J.P. Morgan Asset Management Japan (JPMAMJ) as the top-of-mind and most considered foreign asset manager in Japan through innovative, customer-centric marketing. Japan Channel Marketing acts as the command center, formulating and executing integrated strategies using global thought-leadership content, digital platforms, media, PR, influencers, events, and more. Our goal is to deliver new client experiences, establish JPMAMJ as a marketing leader, and build trust with clients, business partners, and end-investors. The team continuously explores new ways to delight customers, leveraging global best practices and cutting-edge technology to deliver unique solutions.

As Vice President within Japan Channel Marketing, you will collaborate closely with Japan business stakeholders, distribution teams, and regional marketing to elevate brand awareness and accelerate business growth. You will lead the development and execution of integrated marketing strategies across multiple channels, ensuring they are aligned to channel marketing vision and objectives as well as overall business goals. Your responsibilities will include managing a broad range of marketing activities—from always-on brand visibility across multi-channels to client experience, including in-person events—to increase client engagement. Demonstrated ability to coordinate efforts across teams and manage stakeholders effectively, especially during periods of market volatility and change, is essential. Strong leadership, strategic thinking, and fluency in both English and Japanese are critical for success. This role reports to the Japan Marketing Head.

Job Responsibilities

• Set clear goals and success metrics aligned with channel marketing priorities and local business objectives
• Develop and execute channel marketing strategies to drive business growth and operational efficiency
• Build brand awareness as a leading global asset manager and ETF provider in Japan
• Lead the always-on promotion of our brand, capabilities, and product solutions across multiple channels to support client acquisition and relationship management
• Promote product diversification to support sales conversion
• Plan and execute digital marketing initiatives—including social media management, web advertising, and email marketing—to enhance customer engagement and sales
• Leverage technology and data to differentiate our offerings and accelerate growth
• Manage corporate communications and public relations in the local market, including collaboration with internal and external stakeholders and crisis communications as needed
• Conduct market research to monitor brand and marketing performance against competitors
• Evaluate and report on the effectiveness of marketing activities

Required Qualifications, Capabilities, and Skills

• Bachelor’s degree or higher in business, marketing, or equivalent, with demonstrated marketing experience and success in the industry
• Minimum of 6 years of investment/financial marketing experience, with solid understanding of the financial or asset management industry, products, and customer behavior
• Extensive marketing experience with a proven track record of driving business growth
• Demonstrated success in transforming business and marketing through data and digital innovation
• Strong leadership and interpersonal skills to coordinate efforts across teams and markets
• Excellent time management and project management skills, with the ability to coordinate marketing projects across multiple departments
• Strategic thinker with excellent execution skills, strong business acumen, and a results-oriented mindset, with the ability to thrive under pressure and manage stress effectively, maintaining high performance in challenging situations
• Effective communicator across all organizational levels and cultures, with the ability to communicate complex concepts effectively to stakeholders
• Deep knowledge of digital integrated marketing (e.g., Salesforce Marketing Cloud, social media, digital platforms)
• Strong quantitative and analytical skills with a client-focused approach
• Fluency in both Japanese and English at a business level or higher

Preferred Qualifications, Capabilities, and Skills

• Strong marketing knowledge and experience including communications, public relations and social media