Marketing Strategy Lead-Chase Auto Lending at JPMorgan Chase

The role entails developing messaging frameworks and channel plans delivered through servicing/loyalty communications, statement messaging, email, and digital content across chase.com and the Chase mobile app, partnering closely with Product, Servicing, Digital, and Analytics.

As a Vice President, Marketing Strategy Lead within Chase Auto Lending, you will set the lifecycle and loyalty marketing strategy that drives customer action and engagement. You will focus on two outcomes: (1) guiding customers toward “happy path” behaviors that support a smooth servicing experience and protect CSAT/NPS, and (2) creating moments of delight through personal, meaningful engagement that strengthens the relationship and introduces relevant value across Chase and select partners.

Job Responsibilities

• Own the lifecycle and loyalty marketing strategy and roadmap for Chase Auto Lending customers.
• Define priority customer journeys and “moments that matter” (e.g., onboarding, first payment, autopay, self-serve adoption, payment success, payoff/closeout) and the behaviors to drive at each stage.
• Develop messaging frameworks and value propositions that are clear, customer-friendly, and consistent across channels.
• Lead channel strategy and message orchestration across servicing/loyalty communications, statement messaging, email, and site/app content.
• Create strong briefs and requirements to enable execution teams (audience, objective, proposition, message hierarchy, channel approach, measurement).
• Partner with Product, Digital, and Servicing to align communications with the customer experience being delivered.
• Partner with Analytics to define success metrics, reporting, test-and-learn approaches, and optimization recommendations.
• Develop senior-management-ready updates and presentations that summarize performance, insights, and recommended actions.
• Work with appropriate control partners to ensure communications adhere to applicable policies and requirements.

Required Qualifications, Capabilities, and Skills

• 5+ years of experience in marketing strategy, lifecycle/CRM, customer communications, or related roles.
• Demonstrated ability to influence customer behavior through journey strategy, messaging, and channel planning.
• Experience developing strategies for owned channels (email and/or digital content), with the ability to tailor messaging to channel context and customer intent.
• Strong stakeholder management and cross-functional collaboration skills.
• Excellent written, verbal, and presentation skills, with strong attention to detail and quality.
• Bachelor’s degree (or equivalent experience).

Preferred Qualifications, Capabilities, and Skills

• Loyalty marketing and/or relationship-building program experience (including “moments of delight”).
• Personalization and segmentation strategy experience, with comfort using data to iterate and improve outcomes.
• Experience with servicing communications and/or statement messaging in a regulated consumer environment.
• Auto lending and/or consumer lending experience.
• Program/project management experience.