Are you looking for a new opportunity to use your Web and Marketing skills to support our business as it continues to grow?

As a Web and Appstore Marketing Manager you will be responsible for optimizing the customer journey and driving acquisition across web and app store platforms. This role works cross-functionally to improve conversion, ensure accessibility, maintain documentation, and support SEO and campaign strategies.

Job Responsibilities

• Coordination and deployment of Conversion Rate Optimization Initiatives - Collaborate with Head of Growth Marketing to plan, deploy, and analyze experimental changes to the website and app store aimed at improving customer conversion rates.

• Own and manage experiment roadmap - Utilise analytical tools and research to construct and manage an ongoing experimentation roadmap for the marketing website and app stores.

• Accessibility Compliance - Partner with the Accessibility team to ensure the website UI is fully compliant with accessibility standards and best practices.

• Documentation Management and Maintenance - Maintain comprehensive and up-to-date documentation of the website’s user interface, including design changes and compliance records.

• Performance Monitoring - Monitor and report on page performance metrics across both web and app store platforms, identifying trends and opportunities for improvement.

• Product Page & Store Listing Management - Develop and manage custom product pages and store listings across Appstore and Google Play, ensuring alignment with acquisition campaigns and strategies.

• SEO Collaboration - Work closely with the SEO Manager to ensure web and app store pages are indexing highly on search engines and large language models (LLMs). Coordinate web updates and deployment of new content to support SEO objectives.

Required qualifications, skills and capabilities:

• Strong organizational skills and attention to detail.

• Experience ideating, delivering, and implementing results from web and Appstore experiments

• Excellent written and verbal communication skills.

• Ability to manage multiple projects simultaneously, collaborating with several stakeholders.

• Familiarity with content management systems (CMS) and website optimization tools.

Ability to work effectively in a cross-functional team environment.

Preferred qualifications, skills and capabilities:

• Experience in digital marketing, web management, or app store optimization

• Experience with workflow management tools such as JIRA

• Familiarity with SEO and AIO best practices

• Experience of working in a highly regulated industry

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