Website Conversion Optimisation Manager - Senior Associate at JPMorgan Chase

Excited by the opportunity to build innovative digital products and services in a start-up environment, backed by one of the leading financial service providers worldwide? Behind every investment is a person with ambitions, motivations, and values. While we know that every client is unique, they come to J.P. Morgan Personal Investing for the same reason: our straightforward and transparent approach to investing, and the trust that 150 years of J.P. Morgan heritage brings.

As a Website and Conversion Rate Optimisation Manager you will be responsible for improving the customer journey and driving commercial KPIs across the marketing website. This role works cross-functionally to identify opportunities to improve conversion, build hypotheses, test at scale, and communicate results to the business. We're looking for people who have a curious mindset, thrive in collaborative environments, are solution-oriented and commercially savvy.

Job Responsibilities:

• Website Ownership - Own the strategy, performance and optimisation of the marketing website, defining success metrics (commercial and customer) and managing a prioritised delivery calendar aligned to business objectives.

• CRO & experimentation leadership – Identify opportunities across key journeys, develop hypotheses, and lead A/B and multivariate testing to improve conversion and customer experience at scale.

• Insight & analysis – Use quantitative and qualitative inputs (analytics, customer research, UX insights, funnel analysis) to diagnose friction, uncover growth opportunities, and make evidence-based recommendations.

• Website/experimentation roadmap – Build and maintain a clearly prioritised experimentation roadmap, regularly communicating progress, learnings, and next steps to stakeholders.

• Performance monitoring & reporting – Track and report on KPIs for priority pages and funnels, identify trends/risks, and translate results into actionable improvements and decisions.

• Cross-functional delivery – Partner with Marketing, Growth, Product, Design/UX, Research, Engineering, Commercial, and Brand teams to scope, deliver, and iterate on website enhancements and tests.

• SEO partnership – Collaborate with the SEO Manager to improve organic performance, ensuring website pages are structured and updated to support strong indexing across search engines and LLMs.

• Compliance focus - Collaborate with Compliance and Controls teams to ensure all marketing initiatives adhere to regulatory and internal policy requirements.

Required Qualifications, Capabilities, and Skills:

• Prior experience in website and conversion rate optimisation, digital growth, or digital product marketing (financial services/investing experience is a plus).

• Demonstrated success improving conversion and funnel performance through structured experimentation and iterative optimisation.

• Strong analytical ability: comfortable using data to generate insights, prioritise work, and evaluate outcomes (experience with GA4/Adobe/Amplitude or similar is beneficial).

• Experience partnering effectively with Product and Marketing teams across the campaign and lifecycle journey (briefing, execution, measurement, iteration).

• Familiarity with CMS platforms and website optimisation tooling (e.g. testing, personalisation, heatmaps/session replay—specific tools not required).

• High attention to detail, strong communication, and a curious, customer-first mindset with commercial judgment.

• Experience working in a regulated environment (financial services, insurance, healthcare, etc.) preferred.