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Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Shanghai, China

Job Description: DUTIES & RESPONSIBILITIES工作职责

1. Owner of brand communication from strategy to execution:

a) Develop brand communication strategy with objective to grow brand’s equity, consumption, and loyalty to meet business objective in China market.

b) Develop, plan & execute integrated marketing activations (traditional media, social media, owned media) based on strong understanding of consumer journey.

c) Budget management of brand communication investment.

2. Responsible for portfolio’s complete life-cycle management.

a) Work on product value proposition, target audience, selling points and packaging design based on brand strategy.

b) Owner of legacy product discontinue process and timeline.

c) Coordinate across different functions: reginal team, supply chain, sales, channel marketing, QA on NPI and discontinue.

3. Owner of portfolio performance and P&L.

a) Analyze and obtain insights of portfolio’s performance in all channels (NTS, offtake, wearer, share etc.) and perform portfolio forecast.

b) Work with cross-functional team to drive brand business.

c) Find ways to optimize brand P&L (channel mix, product mix, revenue growth management, etc.)

EXPERIENCE & EDUCATION 经验&教育

• **Education:

Bachelor’s degree above

Major in Economics & Business is a plus:

• **Experience:

Minimum 5+ years' experience in marketing related area

Proven product management experience

REQUIRED KNOWLEDGE, SKILLS, ABILITIES, CERTIFICATIONS/LICENSES AND AFFILIATIONS必备的知识、技能、能力、证书/从业资格证书以及其他相关的要求

• Strong analytical thinking

• Strong communication skills

• Proactiveness and ability to learn quickly

• Excitement about working under test and learn environment

• Connect with purpose of different stakeholders

• Energetic, dynamic and creative

Language Requirements:

Fluent in Chinese and English both written and oral

Required Skills: Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Collaborating, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Execution Focus, Financial Analysis, Presentation Development, Problem Solving, Product Improvements, Product Management, Product Strategies, Strategic Thinking