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Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Nanjing, Jiangsu, China

Job Description:

• • Participate in designing a series of national activities and ensure key strategy implementation、follow-up feedback and improvement.
• Adapt central marketing strategy to regional marketing strategy, including accurate regional market analysis, keen insight into customer needs and perception of the products through adequate market research findings, SWOT analysis, and translate them into regional marketing strategy proposals and suggested action plan for products.
• Collect and analyze market intelligence data from multiple aspects, including health policies, generics, prices, reimbursement, co-payment, its class, its competitors, its market or its environment.
• National and regional KOL concept management. Keep long term effective professional engagement with physicians and KOLs, as well as internal customers like sales team/ MA/MAnGA/CCM/HCC/Legal etc.
  Organize brand story and promotion trainings for national and regional MRs.

Requirement

Internal Talent: • Current position > 18 months

• PA: Strong/ Strong or above

• Prefer members of Hema Elites Club

• External Talent：

• 4 years Top MNC experience, prefer local marketing experience;

• Deep understanding on business

• Strong communication/ influencing/analytical skills

• KPI• 360 feedback from field and core members from cross-function

• Provide timely report for regional sales team

• The frequency of KOL visits and the quality of activities in region
  试用期内按照公司要求完成入职培训、合规培训及考核并达到相关要求（该等条件和要求属于员工应满足的录用条件，如未能按照公司要求完成相关测试、培训并满足考核，将视为试用期内不符合录用条件。）

Required Skills:

Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Collaborating, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Execution Focus, Financial Analysis, Presentation Development, Problem Solving, Product Improvements, Product Management, Product Strategies, Strategic Thinking