At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and Med Tech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Channel & Partner Marketing:

Job Category:

Professional

All Job Posting Locations:

Aachen, North Rhine-Westphalia, Germany

Job Description:

About Med Tech

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

About Cardiovascular

Are you passionate about improving and expanding the possibilities of Cardiovascular? Ready to join a team that’s reimagining how we heal? Our Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke. You will join a proud heritage of continually elevating standards of care for stroke, heart failure and atrial fibrillation (AFib) patients.

About Abiomed

Abiomed, part of Johnson & Johnson Med Tech, is a leading provider of medical devices that provide circulatory support, with a mission of recovering hearts & saving lives. Abiomed’ s “Patients First!” culture drives our skilled workforce and strong relationships with clinicians. Our innovative product portfolio and robust pipeline provide us the incredible opportunity to bring lifesaving technology to more patients around the world than ever before. Founded in 1981, Abiomed has a proven track record for growth, integrity, and innovation.

ABIOMED is redefining team-driven success while reshaping heart recovery. Here, new ideas are welcomed and encouraged, learning is constant, and our dynamic setting enables positive people to do profoundly important work.

We are searching for the best talent for our Sr Marketing Specialist (m/f/d) position in Aachen.

You will be responsible for:

• Omni-Channel Content Strategy Development:Lead the creation and execution of impactful content strategies across multiple channels (Email Marketing, Websites, Social Media, Field Assets, Events).

• Develop consistent branding and key messaging for all external and internal touchpoints – online and offline.

• Enhance brand recognition and convey targeted messages that engage and connect with our audience across channels.

• Collaboration:Work closely with the Marketing Team incl. Product, Event and local Marketing and other key stakeholders (see above) to ensure that content is relevant, consistent, and effective across all marketing channels.

• Field Marketing Initiatives:Create and deliver compelling talk tracks tailored for field marketing activities to support sales efforts.

• Equip the sales team with effective objection-handling strategies to confidently engage prospects and drive conversions.

• Integrated Campaign Management:Drive communication plans that include the planning, execution, and optimization of integrated omni-channel marketing campaigns.

• Analytics and KPI Management:Monitor and analyze performance metrics to drive KPI-based decisions, adapting and optimizing execution based on data insights.

• Utilize CRM and analytics tools such as Salesforce, Hub Spot, and Showpad to set up campaigns, evaluate their effectiveness, and guide future marketing strategies, ensuring continuous improvement.

Qualifications / Requirements:

• Bachelor’s degree; advanced degree highly preferred
• 4-7 years of demonstrated experience in marketing role
• Strong language skills in German and English
• Experience in medical device, biopharma, healthcare or another regulated field is preferred.
• Strong interpersonal communication skills, written and presentation skills and the ability to manage multiple programs at once and effectively prioritize work are essential.
• Excellent project management skills, with the ability to manage multiple priorities effectively and meet deadlines.
• Analytical mindset, with the ability to leverage data and insights to inform marketing strategies and drive decision-making.
• Embody Abiomed's Patients First culture, demonstrating a positive attitude, open communication, and collaboration.
• Willingness to travel up to 20% domestically and internationally
• A passion for helping others and a desire to help improve outcomes for heart attack patients

The anticipated base pay range for this position is 75.000 to 118.450 EUR.

Required Skills:

Preferred Skills:

Brand Positioning Strategy, Business Alignment, Collaborating, Communication, Competitive Landscape Analysis, Customer Intelligence, Customer Marketing, Data Analysis, Execution Focus, Financial Analysis, Channel Management, Marketing Campaign Management, Marketing Policies and Procedures, Market Research, Problem Solving, Relationship Building, Sales Channels, Strategic Thinking, Technologically Savvy, Trade Marketing