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Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Beijing, China, Shanghai, China

Job Description: Key Responsibilities

• Develop and execute brand strategies and marketing plans for hematology-oncology products.
• Conduct market analysis and competitive intelligence to identify growth opportunities.
• Work cross-functionally with medical affairs, sales, market access to ensure effective execution.
• Engage with KOLs, academic institutions, and industry experts to strengthen product positioning.
• Support the sales team with training, promotional materials, and marketing tools.
• Monitor market trends and product performance, optimizing strategies as needed.
• Ensure compliance with company policies and industry regulations.

Qualifications & Requirements

• Bachelor’s degree or above in life sciences, pharmacy or medicine.
• At least 5 years of pharmaceutical experience, preferably in hematology-oncology.
• Strong strategic thinking and analytical skills.
• Excellent English and Chinese communication skills.
• Ability to work independently, manage projects, and collaborate across teams.
• Experience in KOL engagement and multi-channel marketing.
• Preferred:
• Prior experience in hematology-oncology marketing or sales/medical affairs in the field，new product launch preferred.
• Established KOL and academic network in hematology-oncology.
• Internal candidates preferred.

Required Skills: Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility