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Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Mumbai, India

Job Description:

Key Responsibilities

Strategy & Product Lifecycle Management

• Own end-to-end product lifecycle management from ideation to launch, growth, and optimization

• Define product vision, positioning, and value proposition aligned with business objectives

• Develop and execute annual brand and portfolio strategies to drive revenue and market share

Market & Customer Insights

• Conduct deep customer, market, and competitive analysis to identify unmet needs and growth opportunities

• Translate insights into actionable product, pricing, and messaging strategies

• Monitor market trends, customer feedback, and performance metrics to refine strategies

Go-To-Market & Launch Excellence

• Lead go-to-market planning including segmentation, targeting, pricing, promotion, and channel strategy

• Plan and execute successful product launches in collaboration with sales and cross-functional teams

• Develop launch tools, sales enablement materials, and training programs

Commercial & Performance Management

• Own forecasting, demand planning inputs, and P&L support for assigned portfolio

• Track KPIs such as sales performance, market share, adoption, and ROI of marketing initiatives

• Optimize marketing investments based on performance data and insights

Cross-Functional Leadership

• Act as the voice of the customer within the organization

• Collaborate with R&D and other stakeholders to guide product enhancements and pipeline development

• Influence without authority and lead cross-functional teams to deliver results

People & Stakeholder Management (if applicable)

• Mentor junior product or marketing team members

• Effectively manage agency and vendor partners

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA preferred

• 7–10+ years of experience in product management or marketing roles

• Proven experience in product lifecycle management and go-to-market execution

• Strong analytical, strategic thinking, and storytelling skills

• Experience working in cross-functional, matrixed environments

• Excellent communication and stakeholder management skills

Key Competencies

• Strategic thinking & execution

• Customer-centric mindset

• Data-driven decision making

• Strong influence and leadership skills

• Commercial acumen

• Change and ambiguity management

Required Skills: Preferred Skills:

Brand Marketing, Brand Positioning Strategy, Collaborating, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Execution Focus, Financial Analysis, Presentation Development, Problem Solving, Product Improvements, Product Management, Product Strategies, Strategic Thinking