The Role

The mission of the Go-to-Market Tech (GTM Tech) organization is to power Intuit's growth through technology-driven go-to-market strategies that deliver transformative experiences for our customers. The Martech – Customer Experiences team plays a critical role in advancing this mission by delivering modern capabilities across Generative AI, Content Management, Experimentation, Privacy and Personalization.

We are looking for a Director of Martech – Customer Experiences to own the strategy, roadmap, and execution of these areas. This leader will shape how Intuit delivers relevant, personalized, and trusted customer experiences at scale.

Responsibilities

• Define and drive strategy for Generative AI applications in Martech, customer-centric content management, experimentation, and personalization.

• Partner across Marketing, Engineering, and BU Product teams to deliver an integrated customer experience ecosystem.

• Lead the evolution of experimentation frameworks and best practices to enable “Experimentation Everywhere.”

• Champion personalization at scale—driving adoption of machine learning and AI capabilities that create tailored, outcome-driven experiences for customers.

• Build and govern scalable, compliant content management capabilities, ensuring speed, quality, and relevance across touchpoints.

• Establish roadmaps and operational models that balance innovation, governance, and efficiency.

• Build, mentor, and inspire a diverse, high-performing team of product managers.

• Communicate vision, priorities, and progress to senior leadership and cross-functional stakeholders.

• Anticipate and manage risks, dependencies, and regulatory considerations, especially in the application of AI.

Qualifications

Qualifications

• 10+ years’ experience in Martech, product management, or digital customer experience leadership roles in technology-driven businesses.

• Proven track record of defining and delivering transformative customer experiences at scale.

• Deep expertise in personalization, experimentation platforms, and content management systems.

• Strong curiosity about Generative AI and compelling point of views on how Marketing will evolve in the world of Generative AI. Hands-on experience building Gen AI applications a big plus.

• Strategic thinker who can connect vision to execution and measure impact through data-driven insights.

• Exceptional communicator with the ability to influence across all levels of an organization.

• Strong leadership skills with experience growing and mentoring high-performing teams.

• Familiarity with privacy, compliance, and governance frameworks in Martech and AI.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: