We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

Instacart’s Agentic Commerce team is building innovative new AI Solutions such as Cart Assistant – an enterprise-grade, consumer shopping agent purpose-built for grocery. Cart Assistant will provide hyper-personalized conversational commerce experiences, helping millions of people discover products, plan what to eat, and shop in easier and more engaging ways than ever before.

We’re looking for a Principal Product Manager to help bring Cart Assistant to life and make it a product that both consumers and retailers love. This is a fast paced, 0->1, highly visible product role working at the intersection of generative AI, consumer experience, and retailer-facing B2B e-commerce products.

In this role, you will immerse yourself in and deeply understand both consumer and retailer needs, as well as the latest and greatest available agentic technologies. You will partner closely with engineering, machine learning, data science, design and research teams to translate these needs and capabilities into a winning product strategy and a prioritized roadmap. You’ll lead execution, experimentation, and product delivery, working closely with retail partners and senior leadership.

About the Job

• Set and own the roadmap, translating consumer and retailer needs into a clear vision, milestones, and launch plans

• Lead product discovery, uncover customer pain points and market opportunities, and partner with engineering and design to deliver solutions

• Drive measurable results including product adoption and engagement outcomes. Establish and maintain metrics, dashboards, and regular business reviews, using data insights to prioritize, de-risk, and accelerate the roadmap.

• Lead cross-functional execution with Engineering/ML/DS/Design to execute the roadmap, run rapid experiments, ship iterative improvements, and pivot based on learnings

• Partner with ML, model design, and content design to improve core agent performance and behavior using state-of-the-art methods

• Represent the product to senior leadership and external retail partners, communicating strategy, progress, learnings, and needs with clarity and conviction

• Work with business development, market strategy, and GTM teams to align product and GTM plans, maximizing market impact of launches and product advancements

• Scale Cart Assistant across Instacart surfaces and products, driving top line business impact for Instacart and our retail partners

About You

Minimum Qualifications

• 8+ years of product management experience

• 5+ years of experience building and shipping consumer-facing commerce products end-to-end, with 2+ years building LLM-powered products in production

• Proven track record launching at least one 0-to-1 product to general availability with measurable impact on adoption, conversion, revenue, or GTV

• Technical fluency with AI/ML systems and data flows; ability to partner with engineering and machine learning on dependencies and scope tradeoffs

• Experience defining product OKRs, with significant experience using experimentation to improve products and achieve desired outcomes

• Exceptional communication and presentation skills with senior leadership and external enterprise partners

• Bachelor’s degree in a technical, quantitative, or related field, or equivalent practical experience

Preferred Qualifications

• Experience across both consumer products and B2B/enterprise offerings

• Background spanning startup and large company environments

• Domain expertise in ecommerce, retail, grocery, or marketplace dynamics

• Experience building or improving LLM agent systems and products

• Familiarity with experimentation at scale (A/B testing) and with trust, safety, privacy, and compliance considerations for GenAI products.

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN**$223,000—$235,500 CAD**