We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

Every year, people spend nearly one trillion dollars on groceries—and food is one of the most meaningful parts of daily life, from rituals and celebrations to comfort and care. Instacart’s Design & Research team is dedicated to making grocery shopping effortless for everyone, solving large-scale challenges across our four-sided marketplace of consumers, shoppers, retailers, and advertisers.

We’re seeking a Senior Product Designer to join our Meals & Health pod and shape highly personalized consumer experiences that integrate meal planning, nutrition, allergy management, and family dynamics into the core grocery journey. You’ll collaborate closely with Product, Engineering, Research, Data Science, Marketing, and Brand to create cohesive, trust-building experiences at scale that unlock new layers of value for households with specific needs and goals.

This is a high-impact, highly collaborative role for a designer who thrives in ambiguity, balances rigorous execution with creative exploration, and connects strategy, interaction, and craft. You’ll work at the frontier of AI-powered, agentic grocery experiences alongside a tight, senior team that values clear communication, ownership, and inventive problem-solving. The role is remote-friendly across North America, with a preference for candidates able to collaborate effectively with Pacific Time hours.

About the Job

As a key member of the Meals & Health pod, you’ll lead end-to-end product design across high-visibility surfaces and new 0→1 experiences that help customers plan meals, manage nutrition and allergies, and build healthy household routines.

• Lead end-to-end design from discovery through delivery across Meals & Health initiatives, including problem framing, exploration, prototyping, validation, and handoff.
• Design cohesive journeys across home, browse, and personalized feeds—establishing patterns, grids, and hierarchy that balance user needs, business goals, and partner visibility.
• Define experience frameworks for key moments (e.g., first 3 orders, onboarding for health goals, meal planning adoption) and translate principles into flows, UI, and content hierarchy.
• Leverage AI-assisted prototyping and concept development; explore agentic and conversational interfaces that bring personalized, AI-powered experiences to life within our design system.
• Partner with Product, Engineering, Research, Data Science, Marketing, and Brand to shape requirements, run experiments, and ship measurable outcomes at speed and quality.
• Plan or collaborate on research to uncover insights about meals, nutrition, and lifecycle behaviors; synthesize findings into journey maps and design opportunities.
• Raise the bar for experience-led thinking—mentoring partners on journeys and emotions (not just screens) and advocating for coherent, principle-driven work.

About You

Minimum Qualifications

• 8+ years of experience designing consumer-facing digital products across web and mobile, with a portfolio of shipped, high-impact work and measurable outcomes.
• Expertise in interaction and visual design, with demonstrated fluency in design systems, information architecture, and content hierarchy.
• Proven ability to translate ambiguous problem spaces into clear design frameworks, experience principles, and shipped product experiences.
• Track record partnering with Product, Engineering, Research, and Data Science through discovery, iteration, testing, and launch.
• Proficiency in Figma and Google Slides; experience incorporating generative AI tools into the design process.
• Experience presenting work and rationale to cross-functional stakeholders and senior leaders to drive alignment and decision-making.
• Comfort operating in fast-paced, multi-stakeholder environments and creating structure from loosely defined opportunity areas.

Preferred Qualifications

• Familiarity with meal planning, nutrition, health goals, or allergy/restriction management—and how they intersect with household grocery behavior.
• Experience in marketplaces, e-commerce, grocery, CPG, or subscription products where lifecycle, personalization, and repeat behavior are critical.
• Experience designing high-visibility surfaces such as home feeds, personalized browse, and merchandising placements (including density and above/below-the-fold strategies).
• Background shaping onboarding, activation, and retention journeys that build habits, loyalty, and trust.
• Hands-on work with AI-assisted prototyping and agentic/conversational interface design.
• Ability to influence outcomes on multi-team initiatives without direct authority.

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN

$171,000—$180,500 CAD