Branding and Demand Generation Specialist

Branding & Demand Generation Job Description Location:

Shanghai (Minhang / Pudong)

Reports to:

Marketing Manager

Direct Reports:

None

Position Title:

Branding & Demand Generation Specialist

Responsibilities

• Branding Strategy

• Support branding strategy planning and execution to strengthen brand positioning and visibility in target vertical markets.

• Plan and execute BTL marketing initiatives to drive brand exposure and engagement.

• Events & Exhibitions

• Plan and manage participation in industry exhibitions, workshops and seminars.

• Coordinate marketing materials, demonstrations and on-site support.

• Collect leads and industry insights from events and conduct post-event analysis.

• Lead Generation & Management

• Drive lead acquisition initiatives and implement structured lead management processes.

• Track lead lifecycle performance, analyze conversion data and optimize lead nurturing strategies.

• Marketing Collateral

• Develop, update and manage marketing materials and collateral to support sales and marketing activities.

Qualifications

• Solid experience in branding, B2B demand generation, event marketing and lead management

• Experienced with B2B exhibitions, workshops and seminars

• Result driven with ROI mindset

• Familiar with lead generation and management

• CRM tools practice is preferred

• Resources of B2B industrial associations or PR experience is a plus

• Fluency in English