Senior Associate Marketing Manager

Role Purpose:

The Senior Associate Marketing Manager – Campaign Management is responsible for planning, executing, and optimizing integrated marketing campaigns that support strategic priorities across industries, services, and client segments. This role focuses on driving measurable business impact including brand visibility, pipeline influence, and large deal/RFP support, while ensuring strong governance, compliance, and operational excellence.
The role works closely with business units, sales, martech, creative, and external agencies to deliver high-impact, insight-driven campaigns at scale.

Key Responsibilities:

• Integrated Campaign Management
• Plan and execute end-to-end integrated marketing campaigns across digital channels including paid media, social, email, website, and deal-based initiatives.
• Translate business and GTM priorities into clear campaign objectives, target audiences, messaging, KPIs, and execution plans.
• Manage campaign lifecycle from briefing, approvals, execution, optimization, to closure and impact reporting.
• Business & Stakeholder Partnership
• Act as the marketing SPOC for assigned industries, service lines, strategic tracks, or accounts.
• Partner with business leaders, sales, and field marketing teams to align campaigns to revenue priorities, deal pursuits, and account plans.
• Support large deals, RFPs, and strategic pursuits through targeted campaigns, digital assets, and experience-led initiatives.
• Performance Tracking & Analytics
• Monitor campaign performance using agreed metrics such as impressions, engagement, leads, SQLs, pipeline influenced, and ROI.
• Prepare concise, leadership-ready updates, campaign review decks, and executive summaries.
• Digital, Martech & Agency Collaboration
• Work closely with digital marketing, Martech, CRM, and analytics teams to ensure accurate campaign setup, tracking, attribution, and reporting.
• Coordinate with creative, content, media, and technology agencies to deliver high-quality assets and executions aligned to Infosys brand guidelines.
• Education & Experience
• Bachelor’s degree in marketing, Business, Communications, or a related field (MBA preferred). ( min 7 years exp for graduate or engineering, min 5 years' experience for MBA)
• 5–8 years of experience in B2B marketing with strong exposure to campaign management and digital marketing.
• Prior experience in IT services, consulting, BPM, or large enterprise environments preferred.

Education: MBA,Bachelor of Business Mgmt.

Preferred skills: Digital Business->Campaign Management