Marketing Process Consultant- Media Strategy & Operating Model

Introduction
Act as a strategic advisor for clients seeking to modernize media and paid media operations. Assess current state teams, agency relationships, data flows, measurement setups, and operating models. Recommend redesigns that improve efficiency, governance, in-housing models, and AI-enabled decisioning.
Your role and responsibilities
Assess current media planning/buying processes, roles, skills, and organizational structures.
Diagnose maturity across measurement, budgeting, media governance, brand safety, and channel planning.
Advise on future-state operating models: hybrid or in-house media teams, COEs, governance councils, and QA processes.
Evaluate agency models and define vendor optimization strategies.
Identify AI/GenAI opportunities: automated media briefs, forecasting, budget optimization models, real-time insights, creative fit checks.
Define data, tagging, and measurement foundations required for high-quality media operations.
Build actionable roadmaps to transition from current to future state with change management built in.
Support senior stakeholders (CMO, Media Director, Finance) in aligning on investment strategy and KPIs.
Required education
Bachelor's Degree
Required technical and professional expertise
10+ years in media strategy, performance marketing, or media operations consulting.
Strong understanding of how media processes work (even if not hands-on in buying).
Ability to speak credibly with senior clients about governance, ROI, and measurement design.
Experience advising on technology integration (DSPs, analytics, MMM/MTA inputs, CDPs).
Preferred: Experience in B2B Marketing and with technologies such as Adobe & Salesforce.

• Preferred technical and professional experience
• Digital Transformation Acumen: Deep expertise in driving change management and guiding clients through digital transformation processes, ensuring seamless adoption and integration of Adobe's tools into their business operations.
• Advanced Analytical Skills: Deep expertise in measuring the effectiveness of implemented solutions, identifying areas for improvement, and optimizing results to deliver impactful outcomes for clients.
• Adobe Suite Mastery: Deep expertise in leveraging Adobe's suite of tools to design and implement transformative solutions, with certification or extensive experience in their application.

ABOUT BUSINESS UNIT:

IBM Consulting is IBM’s consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients’ businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.
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ABOUT IBM
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OTHER RELEVANT JOB DETAILS:

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences
  We consider qualified applicants with criminal histories, consistent with applicable law.
  This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.
  IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.
  The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.
  Job Title
  Senior Marketing Process Consultant- Media Strategy & Operating Model
  Date posted
  13-May-2026
  Job ID
  115160
  City / Township / Village
  Cambridge, New York
  State / Province
  New York, Massachusetts
  Country
  United States
  Work arrangement
  Hybrid
  Area of work
  Consulting
  Employment type
  Regular
  Contract type
  Regular

Projected Minimum Salary per year:

151,000.00

Projected Maximum Salary per year:

260,000.00
Position type
Professional
Travel required
Some travel may be required based on business demand
Company
(0147) International Business Machines Corporation
Shift
General (daytime)
Is this role a commissionable/sales incentive based position?
No
Application Info
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