Senior Marketing Leader, India

Introduction
At IBM Corporate Headquarters (CHQ) and Other Functions, diverse teams such as marketing, finance, legal, operations, HR, and more work together to keep IBM moving forward. These functions play a vital role in solving complex challenges, supporting our clients’ success, and creating collaborative environments for IBMers worldwide. Working in CHQ and Other Functions means contributing your expertise to a global network that values teamwork, problem-solving, and innovation. You’ll have opportunities to grow your career while helping IBM operate with excellence and scale its impact across industries. With a culture that emphasizes learning, inclusivity, and career development, IBM offers the platform to apply your skills where they matter most. At the heart of our business.
Your role and responsibilities
As a Field Marketing Professional: Account Marketing, you will combine sales and marketing expertise to deliver an end-to-end client experience through a rolling 6–12-month account marketing plan, driving business outcomes with our most committed clients. You will oversee assigned accounts, providing relevant insights and orchestrating marketing tactics and resources to increase revenue and strengthen reputation. Your primary responsibilities will include:

• Develop Account Plans: Create and execute tailored marketing plans for assigned accounts, aligning with the applicable ABM model, such as 1:1 or 1:Few, to drive share of wallet and shared business outcomes.
• Orchestrate Marketing Tactics: Adapt and deploy available marketing resources and tactics to engage clients and build new relationships, combining these with bespoke activations to drive outcomes.
• Deliver Client Insights: Provide relevant insights to clients, leveraging marketing expertise to strengthen reputation and increase revenue.
• Drive Business Outcomes: Collaborate with sales teams to drive business outcomes, building relevancy and strengthening relationships with our most committed clients.
• Monitor Progress: Continuously monitor and adapt account plans to ensure alignment with changing client needs and business objectives.
  Required education
  Bachelor's Degree
  Preferred education
  Master's Degree
• Required technical and professional expertise
• Deep Expertise in Account-Based Marketing: Proven experience in developing and executing tailored marketing plans for high-value accounts, with a strong understanding of ABM models such as 1:1 and 1:Few.
• Strategic Marketing Planning: Experience in creating and adapting marketing strategies to drive business outcomes, including increasing revenue and strengthening reputation.
• Client Insight Development: Deep understanding of how to provide relevant insights to clients, leveraging marketing expertise to drive engagement and build new relationships.
• Cross-Functional Collaboration: Experience working closely with sales teams to drive business outcomes, building relevancy and strengthening relationships with key clients.
• Adaptive Marketing Execution: Proven ability to continuously monitor and adapt marketing plans to ensure alignment with changing client needs and business objectives.
• Preferred technical and professional experience
• Bespoke Activation Development: Deep expertise in creating tailored activations that drive outcomes beyond available marketing tactics and resources, with a strong understanding of how to adapt and deploy these activations to engage clients and build new relationships.
• Advanced ABM Modeling: Experience with applying and adapting ABM models such as 1:1 and 1:Few to drive share of wallet and shared business outcomes, with a strong understanding of how to treat clusters as collective units.
• Strategic Revenue Growth: Deep understanding of how to leverage marketing expertise to increase revenue and strengthen reputation, with experience in driving business outcomes through collaborative sales and marketing efforts.
  Years of Experience:14 - 18

ABOUT BUSINESS UNIT:

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
YOUR LIFE @ IBM
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Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS:

When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience. For additional information about location requirements, please discuss with the recruiter following submission of your application.
Job Title
Senior Marketing Leader, India
Job ID
107479
City / Township / Village
Bangalore
State / Province
Karnataka
Country
India
Work arrangement
Hybrid
Area of work
Enterprise Operations
Employment type
Regular
Position type
Professional
Travel required
Up to 20% or 1 day a week
Company
(0063) IBM India Private Limited
Shift
General (daytime)
Is this role a commissionable/sales incentive based position?
No
Application Info
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