Innovation Studio Engagement Acceleration

Introduction
At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.
Your role and responsibilities
As a Client Experience Marketing professional specializing in Content & Experiential Strategy, you will define the strategy, message, and presence in partnership with cross-marketing and IBM teams. You will create overarching event and client engagements curriculum focused on IBM's go-to-market strategy.
Your primary responsibilities will include:

• Develop Event Curriculum: Create a comprehensive curriculum for IBM's marquee events, incorporating the company's go-to-market strategy and showcasing a unified, compelling IBM story.
• Design Experiential Strategy: Develop a scalable and reusable experiential strategy, including activations and demos, to strengthen the event narrative and forge relationships with content teams and external and internal agencies.
• Craft Content Hubs: Leverage market adaptation and execution to create content hubs for various face-to-face and digital experiences, ensuring a consistent and compelling IBM narrative.
• Collaborate with Agencies: Work with external and internal agencies to develop top-tier event content strategy, bringing outside-in thinking and differentiating IBM's brand.
• Implement Brand Strategy: Incorporate IBM's brand strategy into event and client engagements, ensuring a cohesive and compelling story.
  Required education
  Bachelor's Degree
  Preferred education
  Master's Degree
• Required technical and professional expertise
• Content Strategy Development: Exposure to creating comprehensive content strategies for large-scale events and client engagements, incorporating business objectives and brand narratives.
• Experiential Marketing Planning: Experience working with cross-functional teams to design and implement experiential marketing initiatives, including activations and demos.
• Event Curriculum Creation: Exposure to developing curricula for major events, focusing on business strategy and brand storytelling.
• Agency Collaboration: Experience working with external and internal agencies to develop event content strategies and amplify brand presence.
• Brand Integration: Exposure to incorporating brand strategies into event and client engagement plans, ensuring cohesive and compelling narratives.
• Preferred technical and professional experience
• Experiential Marketing Tools: Exposure to utilizing tools and platforms to design and execute experiential marketing initiatives, including event management software and content creation tools.
• Content Analytics: Experience working with data and analytics to measure the effectiveness of content strategies and experiential marketing initiatives.
• Brand Storytelling Techniques: Exposure to crafting compelling brand narratives and storytelling techniques to engage audiences and convey business value.
  Years of Experience:2 - 5
  YOUR LIFE @ IBM
  In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
  Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
  Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
  Are you ready to be an IBMer?
  ABOUT IBM
  IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
  Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.
  At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
  IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS:

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Job Title

IBM Innovation Studio Engagement Acceleration:

Job ID
112934
City / Township / Village
Bangalore
State / Province
Karnataka
Country
India
Work arrangement
Hybrid
Area of work
Enterprise Operations
Employment type
Regular
Position type
Professional
Travel required
No Travel
Company
(0063) IBM India Private Limited
Shift
General (daytime)
Is this role a commissionable/sales incentive based position?
No
Application Info
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