Brand Sales Specialist

Introduction
At IBM Global Sales, we bring together innovation, collaboration, and expertise to help clients solve their most complex business challenges. Working across industries and geographies, you’ll partner with colleagues, clients, and partners to co-create solutions that drive digital transformation and lasting impact.Success in Global Sales is built on curiosity, empathy, and collaboration. You’ll connect technical understanding with strong people skills, building trusted relationships and shaping solutions that improve business and society. With world-class onboarding, continuous learning, and a supportive culture, IBM offers the tools and opportunities to grow your career. Join us and be part of a global team that’s passionate about driving innovation and making a difference.
Naturally skilled in developing and cultivating professional relationships, you'll establish trusted advisor relationship with your assigned business partners. You'll develop territory plans with business partner that identify strategic growth areas, revenue objectives, enablement goals, and milestones to measure successful delivery of your territory plans.
Your role and responsibilities

1. Partner Identification, Qualification, and Alignment
   Identify, qualify, and onboard prospective partners with strong market alignment and technical competency in integration and API management.
   Align each partner to a focus industry and country to ensure targeted market coverage and accountability.
   Establish joint value propositions and define clear success metrics for each partner engagement.

GTM Enablement and Strategic Positioning:

Position IBM web Methods Hybrid Integration (IWHI) use cases, pricing methodology, and competitive differentiation to drive partner mindshare and readiness.
Develop and execute a joint Go-To-Market (GTM) strategy with each partner, incorporating tailored sales plays, competitive battle cards, and solution narratives aligned to industry priorities.
Ensure partners are equipped with the latest sales assets, demos, and enablement collateral to drive independent pipeline generation.
3. Partner Cadence, Pipeline Governance, and Execution
Establish a structured cadence with identified partners to monitor demand generation activities, pipeline progression, and deal closures.
Collaborate closely with respective IWHI Account Executives to ensure seamless coordination between partner-led and IBM-led opportunities.
Track and report progress through regular performance reviews, ensuring visibility into partner performance, joint marketing efforts, and forecast accuracy.
Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise
Sales Success: Demonstrate a proven track record of success in technology sales, with a focus on acquiring new BPs or expanding share of wallet with existing BPs.
Business Acumen: Exhibit a strong understanding of business and financial benefits related to technology solutions, enabling clear explanations to business partners.
Communication and Presentation Skills: Possess strong, persuasive communication and presentation skills.
Preferred technical and professional experience
Possess expertise in building and going to market with business partner offerings that foster strong, two-way, revenue-generating collaborations.
Effective Communication and Relationship Development: Demonstrate success in communication and personal relationship development at all levels across colleagues, partners, and clients.
Consistent Target Achievement and High Performance: Maintain a track record of consistently achieving targets with and through others, showcasing high performance, and challenging self and others to consistently deliver results.

ABOUT BUSINESS UNIT:

IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company’s Global Markets organization is a strategic sales business unit that manages IBM’s global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients’ growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS:

For additional information about location requirements, please discuss with the recruiter following submission of your application.
Job Title

Brand Sales Specialist:

Job ID
110525
City / Township / Village
Beijing
State / Province
Beijing
Country
China
Work arrangement
Hybrid
Area of work
Sales
Employment type
Regular
Position type
Professional
Travel required
Up to 60% or 3 days a week (home on weekends - based on project requirements)
Company
(0684) IBM (China) Co., Ltd.
Shift
General (daytime)
Is this role a commissionable/sales incentive based position?
Yes
Application Info
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